Leaders of many developing countries, especially in Africa fear that the spread of American popular culture will destroy traditional social behaviour. For example, in some Nigerian tribes like Yoruba, it is a traditional social behaviour for male children to prostrate when greeting their elders, this gradually reducing because of the spread of American popular culture.
The booming and global dominance of American market which include importation of American American culture into the developing countries under the umbrella of foreign aid has eroded the and weakened the cultural root of developing countries.
