Because he is changing journalism which would end up being that good source for public opinion.
Answer:
Playas
Explanation:
"A playa is a dry, vegetation-free, flat area at the lowest part of an undrained desert basin. It is a location where ephemeral lakes form during wet periods, and is underlain by stratified clay, silt, and sand, and commonly, soluble salts."
It's A) Encourage lots of little behaviors to add up into one large action.
Hope this helps, Good luck! (: