Question

Laurie was influenced to purchase a set of children’s books and tapes from an infomercial that used Angela Lansbury, an actress that played a murder mystery writer in a television series called Murder She Wrote, as the endorser. Actually, Ms. Lansbury presented the entire sales pitch and discussed the merits of the product. Laurie perceived Ms. Lansbury to be honest and believable. Which attribute of endorser credibility does this represent?

Answer 1

question options:

a. trustworthiness

b. expertise

c. similarity

d. familiarity

e. liking

answer :

explanation :

Endorser credibility is part of source credibility theory that explains how individuals persuasiveness may be affected by the perceived credibility of the source or transmitter of the information. From the above Ms.lansbury has trustworthiness credibility and her endorsement in the form of a sales pitch of the product has influenced Laurie as she believes she is honest and believable because Ms lansbury is an actress and a celebrity.