Suppose you are watching a movie on a large screen. For a fraction of a second, the words "Drink Cola" flash on the screen. You
do not perceive the words "Drink Cola" because it is beyond your absolute threshold. In this example, the message "Drink Cola" is an example of _______.A. a subliminal message B. bottom-up processing
C. sensory adaptation
D. top-down processing
Subliminal messages are a technique used in marketing and persuasion that involves presenting auditive or visual elements that are not consciously identified as these are beyond the absolute threshold (rate of stimulus that can be perceived). Despite this, subliminal messages are processed and remain in the subconscious which can influence behaviors, actions or decisions without consciousness of this.
The message "Drink Cola" is an example of a subliminal message because you cannot consciously identify it as this is beyond your absolute threshold; however, it is likely the message is stored in your subconscious and this has an influence on your decision or actions. For example, this might cause you to want to buy a Cola after.
Organizations carry out behavioral segmentation on the basis of buying patterns of consumers such as frequency of use of the product, response to a product, benefits needed during any occasion, etc. Therefore behavior segmentation is the categorization of the total market into small homogeneous groups based on the buying behavior of the customers.
Under the terms of the treaty negotiated by Trist, Mexico ceded to the United States Upper California and New Mexico. This was known as the Mexican Cession and included present-day Arizona and New Mexico and parts of Utah, Nevada, and Colorado (see Article V of the treaty).