Question

Melanie is on a team of professionals working on an outdoor ad campaign. Her team has to make sure that the ad has maximum impact because it will appear alongside a fast-moving highway. What kind of ad should Melanie’s team create? A. an ad without an image and a lot of text B. an ad with an attractive image and minimal text C. an ad with a distracting image and long statements D. an ad with an attractive image and no text

Answer 1

Melanie's team should create an ad with an attractive image and minimal text.

Option B

Explanation:

Creating an advertisement with relevant and attractive image along with minimal texts like taglines would publicize the brand and would deliver the relevant message or information among the mass audience with ease and efficiency.

The color and contrast are also one of the important element in editing the image that has been selected for an advertising poster as this would readily  catch the eyes of the target audience.

Writing a pretty long text would not help as a passerby would never wait and read all the texts. Creating a poster with an attractive image and no text would not give the idea about what the ad is.

Therefore, advertising in outdoor would be created with a catchy image and slogan or tagline.

Answer 2

Answer:

B

Explanation: