I think you what to know which one they should do, the answer is the second one. In most health care commercials a company will claim higher quality in a non price competition. This is because it makes the product look cheap and ineffective as stigma points towards cheap sales as a ploy to sell a bad product or a ineffective one.<span />
In the English-speaking part of the world, two-party system is the most common. For example, in the US the two parties are the Democrats and the Republicans.
In many other countries three-and multiple party systems are more common and it is uncommon that a government is not a coalition of two parties (with one or more parties in the opposition)