Question

A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on: Select one:
a. psychographics.
b. behavioral characteristics.
c. a combination of demographics and benefits sought.
d. a combination of behavioral characteristics and benefits sought.
e. a combination of demographics and psychographics.

Answer 1

Answer:

c. a combination of demographics and benefits sought.

Explanation:

The type of customer that a company aims to reach with its products is the company's demographics. In this situation, the public aimed is parents of young children, which is the demographics. A "kid-friendly taste and texture" are the benefits offered by the manufacturer that they believe is valued by their demographics. Therefore, the company's segmentation is probably based on a combination of demographics and benefits sought.