Answer:
Market segment
Explanation:
Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.
This way the organization will be able to identify target customers and ensuring that marketing activities are successful.
Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.
Answer: (D) Involvement culture
Explanation:
According to the given question, the involvement culture is one of the type of corporate culture that helps in focusing the various types of internal functions such as the involvement and also the participation of the employees in an organization.
The road-tech tire is one of the company that possess the involvement corporate culture for its family like environment and caring nature for the employees.
The main advantage of the involvement culture is that it helps in reduce the stressful environment of an organization and also providing the various types of economical and social based benefits.
Therefore, Option (D) is correct answer.
Answer:
(i) 5
(ii) Option (A) is correct.
(iii) Open market operations; sell
Explanation:
(A) The Federal Open Market Committee consists:
(i) 7 members of the Board of Governors
(ii) 5 of the 12 regional bank presidents
Therefore, only 5 of the regional bank presidents are the members of FOMC.
(B) The fed is lender of last resort to the banks in the united states which don't have any other source of borrowing.
(C) Open market operations refers to the buying and selling of government securities to the public. The central bank of a particular nation uses open market operations as a monetary policy instrument for controlling money supply.
If the fed wants to decrease the money supply in the economy, then it must sell the government bonds to the public. Hence, there is a reduction in the money supply.