Question

You want your longtime employees to make sure their retirement plans are best suited for their career stages. You think that most employees make wise investment choices when they join the company. However, you find that few employees make adjustments to their retirement plans as they advance in their careers. You are particularly concerned about employees who have worked at the company for more than ten years and haven't updated their retirement packages. Which of the following statements is most likely to persuade longtime employees to attend the presentation about retirement planning?
a. Choose a retirement package that best matches your career stage. At this presentation,we'll tell you how we can help you manage your longevity risk on your retirement package.
b. Choose a retirement package that best matches your career stage. At this presentation,you'll learn how you can make sure you have enough money for as long as you live.
c. Don't miss this opportunity to maximize your retirement income. At this presentation, we'lltell you how we can help you manage your longevity risk on your retirement package.

Answer 1

Answer:

b. Choose a retirement package that best matches your career stage. At this presentation,you'll learn how you can make sure you have enough money for as long as you live.

Explanation:

In the given scenario we are trying to persuade employees to update their retirement plans to meet the changing situation of their careers.

We want to invite them to a meeting where they can learn the benefits of getting a better retirement plan.

The best approach is to send a message that focuses on them and their role in this process. Not the company's role.

Option B exemplifies this by stating they are learning to how to choose a retirement plan that will provide for them for the rest of their lives.

The other two options uses the statement - we'll tell you how to manage your longevity.

This creates an impression that the company wants to impose their point of view on the employees, and this may not get the expected response from employees.