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8090 [49]
3 years ago
6

Steve Walker was happy with his new personal computer. It had all the features he wanted, including a color monitor and CD-ROM,

and the $1200 price tag was reasonable. As he was taking the computer out of the box, Walker noticed an advertisement in the local paper showing a similar computer system for only $1000. Suddenly, Walker was began to doubt his purchase decisionmaybe he hadn't gotten such a good deal. Walker was experiencing: a. cognitive dissonance. b. buyer's uncertainty. c. product dissonance. d. product discord. e. selective discord.
Business
1 answer:
timurjin [86]3 years ago
3 0

Answer:

a. cognitive dissonance.

Explanation:

Cognitive dissonance is the psychological concept that describes the discomfort a person feels when he is having conflicting beliefs ideas or values at the same time. People tend to seek consonance (agreement) between the what they expect and reality.

In this instance Steve Walker got the computer he wanted at $12,000, seeing a similar computer at $10,000 makes him have a doubts about his purchase (cognitive dissonance).

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True or False: Market segmentation is the process of dividing the market into groups of customers based on their needs, wants, a
nalin [4]

Answer:

true

Explanation:

Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.

3 0
2 years ago
You have been provided with the following summarized accounts of Golden Times Ltd. For the year ended 31 March 2000:
daser333 [38]

The computation of the following financial ratios for Golden Times Ltd is as follows:

<h3>(i) Return on capital employed:</h3>

= Profit after tax/Total assets - current liabilities x 100

= 12.44% (Sh 224,000/ Sh 1,800,000) x 100

<h3>(ii) The profit margin:</h3>

= Profit after tax/Sales revenue x 100

= 5.6% (Sh 224,000/Sh 4,000,000 x 100)

<h3>(iii) The turnover of capital:</h3>

= Sales Revenue/Equity

= 2.86 x (Sh 4,000,000/Sh 1,400,000

<h3>(iv) Current ratio:</h3>

= Current Assets/Current Liabilities

= 1.09 (Sh 1,520,000/Sh 1,400,000)

<h3>(v) Liquid ratio:</h3>

= Current Assets less Stocks /Current Liabilities

= 0.37 (Sh 1,520,000 - Sh 1,000,000/Sh 1,400,000)

<h3>(vi) Number of days accounts receivable are outstanding:</h3>

= Average Accounts Receivable/Sales Revenue x 365

= (Sh. 400,000/Sh. 4,000,000 x 365

= 36.5 days

<h3>(vii) Proprietary ratio:</h3>

= Shareholders equity/Total assets x 100

= 43.75% (Sh. 1,400,000/Sh. 3,200,000)

<h3>(viii) Stock turnover ratio:</h3>

= Cost of goods sold / Average stock

= 2.11 x (Sh. 3,000,000/Sh. 1,420,000)

<h3>(ix) Dividend yield ratio:</h3>

= Dividend per share/Price per share

= 5.36% (Sh. 0.268/Sh.5 x 100)

<h3>(x) Price earnings ratio:</h3>

= Market price per share/Earnings per share

= 8.93x (Sh. 5/Sh. 0.56)

<h3>Data and Calculations:</h3>

Golden Times Ltd

<h3>Balance sheet</h3>

As at 31 March 2000

                                                              Sh.               Sh.                  Sh.

Fixed Assets:

Freehold property (Net Book Value)                                          480,000

Plant and machinery (Net Book Value)                                      800,000

Motor Vehicle (Net Book Value)                                                 200,000

Furniture and fittings (Net Book Value)                                     200,000

                                                                                                  1,680,000

Current Assets:

Stocks                                                                1,000,000

Debtors                                                                400,000

Investments                                                          120,000

                                                                          1,520,000

Current Liabilities:

Trade creditors                            338,400

Bank overdraft                            878,400

Corporation tax                           176,000

Dividends payable                      107,200      1,400,000         120,000

                                                                                               1,800,000

Financed by:

Authorized share capital – 800,000

Sh. 1 ordinary shares

Issued and fully paid: 400,000 Sh.1                                      400,000

Ordinary shares

Capital reserve                                                                      200,000

Revenue reserve                                                                   800,000

Loan capital: 400,000 10% Sh. 1 Debentures                     400,000

                                                                                            1,800,000

Golden Times Ltd

<h3>Profit and loss account</h3>

For the year ended 31 March 2000

                                                                                          Sh.

Sales (credit)                                                                 4,000,000

Profit after charging all expenses except interest on  440,000

debentures

Less: Debenture interest                                                (40,000)

Profit before tax                                                             400,000

Corporation tax                                                               176,000

Profit after tax                                                                224,000

Less: Ordinary dividend proposed                              (107,200)

Retained profit transferred to revenue reserve           116,800

Beginning stock = Sh. 1,840,000 (Sh. 3,000,000 + 1,000,000 - 2,160,000)

Average stock = Sh. 1,420,000 (Sh. 1840,000 + Sh. 1,000,000)/2

Dividend per share = Sh. 0.268 (Sh 107,200/400,000)

Earnings per share = Sh. 0.56 (Sh. 224,000/400,000)

Learn more about financial ratios at brainly.com/question/17014465

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7 0
2 years ago
The opportunity cost of​ tesla's investment in a new battery factory in nevada is
Alex787 [66]
I believe the answer is: D. <span>what the company considered to be the best-foregone option to the factory.
The creation of new type of battery would cost Tesla a huge amount of capital that would definitely impact the amount of their profit for several operating years. The difference in profit between prior and after new battery would be the opportunity cost that must be taken by Tesla.</span>
5 0
3 years ago
Unlike sole proprietorship and partnerships, the corporation has a life independent of its owners and officers. true or false
musickatia [10]

Unlike sole proprietorship and partnerships, the corporation has a life independent of its owners and officers. This statement is true.

<h3>What is Partnership?</h3>
  • In a partnership, parties who are referred to as business partners agree to work together to further their shared objectives. Individuals, companies, interest-based organizations, schools, governments, or combinations of these may be the partners in a partnership.
  • Organizations may work together to expand their reach and increase the likelihood that each will succeed in reaching their goals.
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To learn more about partnership with the given link

brainly.com/question/19988417

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