Steve Walker was happy with his new personal computer. It had all the features he wanted, including a color monitor and CD-ROM,
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Determining that smartphone apps and social media aps are important parts of a bank's future plans to reach young consumers. ⇒ <u>New Product Strategy.</u>
Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better. ⇒ <u>Product launch.</u>
Inviting younger "fans" of the bank's social media sites to have a free trial of the new smartphone app. ⇒ <u>Test marketing. </u>
Having a Faceb-ook discussion with consumers on what they would ideally like to have from a bank smartphone app. ⇒<u> Idea generation.</u>
Creating a prototype of the smartphone app. ⇒<u> Product development. </u>
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Using Tw-itter to ask followers what they are willing to pay for smartphone apps. ⇒ <u>Business analysis. </u>
Developing a social media site that allows college students to review and provide feedback on new product ideas. ⇒<u> Idea screening. </u>
