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8090 [49]
3 years ago
6

Steve Walker was happy with his new personal computer. It had all the features he wanted, including a color monitor and CD-ROM,

and the $1200 price tag was reasonable. As he was taking the computer out of the box, Walker noticed an advertisement in the local paper showing a similar computer system for only $1000. Suddenly, Walker was began to doubt his purchase decisionmaybe he hadn't gotten such a good deal. Walker was experiencing: a. cognitive dissonance. b. buyer's uncertainty. c. product dissonance. d. product discord. e. selective discord.
Business
1 answer:
timurjin [86]3 years ago
3 0

Answer:

a. cognitive dissonance.

Explanation:

Cognitive dissonance is the psychological concept that describes the discomfort a person feels when he is having conflicting beliefs ideas or values at the same time. People tend to seek consonance (agreement) between the what they expect and reality.

In this instance Steve Walker got the computer he wanted at $12,000, seeing a similar computer at $10,000 makes him have a doubts about his purchase (cognitive dissonance).

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Assume that your firm consists of Division 1 (40 percent of the firm) and Division 2 (60 percent of the firm). The capital struc
tresset_1 [31]

Answer:

Division 1's WACC - Division 2's WACC = 11.752% - 14.6656% = - 1.9136% or Division 1 has the lower cost of capital of 1.9136% in absolute term comparing to Division 2.

Explanation:

Before starting, we need to convert unlevered beta into levered beta:

Levered beta of Division 1: 1.2 x ( 1 + (1-40%) x 0.25) = 1.38

Leverage beta of Division 2: 1.46 x ( 1+ (1-40%) x 0.25) = 1.679

Then, we start step by step as below:

First, using the CAPM model: Cost of equity = risk-free rate of return +  beta *(Market Rate of Return – Risk-free Rate of Return) , we find the cost of equity for Division 1 and Division 2.

  - Division 1's cost of Equity = 4% + 1.38 x( 12% -4%) = 15.04%

  - Division 2's cost of equity = 4% + 1.46 x (12% - 4%) = 17.432%

Second, determine the post-tax cost of debt applied for both Division: 6% x (1-tax rate) = 6% x (1 -40%) = 3.60%

Third, calculate the WACC for each Division:

  - Division 1's WACC = % of debt in capital structure x cost of debt + % of equity in capital structure x cost of equity = 20% x 3.6% + 80% x 15.04% = 11.752%;

  - Division 2's WACC = % of debt in capital structure x cost of debt + % of equity in capital structure x cost of equity = 20% x 3.6% + 80% x 17.432% = 14.6656%;

Finally, compare the WACC between the two Division:

Division 1's WACC - Division 2's WACC = 11.752% - 14.6656% = - 1.9136% or Division 1 has the lower cost of capital of 1.9136% in absolute term comparing to Division 2.

6 0
3 years ago
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Suppose there is a large increase in the money supply in an economy that previously had low inflation. As a consequence, aggrega
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Answer:

It illustrates that the classical model of the price level best applies to economies with persistently high inflation.

Explanation:

When a very low inflation rate has been constant in an economy, and the money supply increases suddenly, in the short run that change will not immediately increase the inflation rate, but instead it will increase real output.

Classical economists argue that an increase in the money supply will immediately affect the inflation rate, but that theory applies mostly to economies that have a certain level of inflation. For example, for the past 12 years, European nations have been experiencing very low inflation rates, sometimes even negative rates. But during that same period, the European Central Bank has carried on a huge expansionary policy. It favored economic growth, although not as much as expected, but it didn't skyrocket inflation rate as the classical economy model predicted.

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3 years ago
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In the decision-making process, after you have chosen the right solution, what is the next step? A. Act on your decision. B. Ref
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4 years ago
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3-30 Operating leverage. Cover Rugs is holding a 2-week carpet sale at Josh’s Club, a local warehouse store. Cover Rugs plans to
Leni [432]

Answer:

The step by step answer to your problem is given below:

Explanation:

1A) Break even point for option 1:    

Sales- Variable cost= Fixed cost    

Q* $950-Q*$760= $7410    

Q*$190= $7410  

Q=$7410/$190  

Q= 39 carpets

1B) Breakeven point for Option 2    

Sales- variable cost-rent cost= 0    

Q*$950- $760*Q- (Q*950*10%)= 0    

95Q= 0    

Q= 0

2. At what level of revenues will Cover Rugs earn the same operating income under either option?

Operating income under Option 1 = $190Q - $7140

Operating income under Option 2 = $95Q

We have to find Q such that $190Q - $7140 = $95Q

Q=$7410/$95= 78 Carpets

Revenue= $950 x 78 = $74,100

For Q = 78 Carpets, operating income under both option 1 and 2 will be = $7410

a. For what range of unit sales will Cover Rugs prefer Option 1? b. For what range of unit sales will Cover Rugs prefer Option 2?

For Q > 78, say 79 carpets:

Option 1 gives operating income= (190*79) - 7410= $7600

Option 2 gives operating income= 95*79= $7505

So color rugs will prefer Option 1.

For Q < 78, say 77 carpets:

Option 1 gives operating income= (190*77) - 7410= $7220

Option 2 gives operating income= 95*77= $7315

So color rugs will prefer Option 2.

3. Calculate the degree of operating leverage at sales of 65 units for the two rental options.

Operating Leverage= \frac{Contribution margin}{Operating Income}

= Contribution margin per unit x Numbers of Carpet Sold= Contribution Margin

Under Option 1,

Contribution Margin per unit= $950-$760=$190,

Operating income= $190*65-$7410= $4940.

Degree of Operating Leverage= \frac{190*65}{6175}

=2.5

Under Option 2,

Contribution Margin per unit= $950-$760-$760-0.10*$950=$95,

Operating income= $95x65-$0= $6175.

\frac{95*65}{6175}

=1.0

4. Briefly explain and interpret your answer to requirement 3.

The degree of operating leverage helps managers calculate and anticipate the effects of fluctuations in sales on operating income. The calculation in requirement 3 show that when sales are 65 units, a % change in sales and contribution margin will result in 2.5 times that % change in operating income for option 1. But the same % change in Option 2 because there are no fix costs attached in option 2.

6 0
3 years ago
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