Answer:
Demographic segmentation
Explanation:
Demographic segmentation can be defined as a market segmentation in which variables such as gender, ethnicity, age, income, occupation of potential customers are taken into consideration.
The market is divided into segment according to age, race, religion, gender, family size, ethnicity, income, and education.
Demographic segmentation makes information such as who will buy your products, where to sell your product, how to market your product available to the producer.
It ensures that customers are well cared for. When a producer focus on a particular group of customers, they will be more committed and dedicated to satisfying their customers. Demographic segmentation ensures customer satisfaction.
Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
$155,700
Explanation:
Absorption costing
Sales $164 × 3,260 = $534,640
Less cost of goods sold
Opening inventory
Add variable cost of goods manufactured
[3,700 × ($51 + $32 + $6 = $89)] = $329,300
Fixed manufacturing cost
$88,800
Cost of goods available for sale
$418,100
Less ending inventory 440 × $89
$39,160
Cost of goods sold
$378,940
Gross margin
$155,700
Less variable selling and administration expenses $6 × 3,260
$19,560
Fixed selling and administrative expenses
$32,600
The total gross margin for the month under the absorption costing approach is $155,700
Answer: William should replace the machine with a new one because over that 2 year span he will be losing less money, if he were to repair he would lose more money.
Explanation:
Answer:
Instructions are below.
Explanation:
Giving the following information:
Each unit of output requires 0.07 direct labor-hours. The direct labor rate is $8.70 per direct labor-hour. The production budget calls for producing 6,000 units in February and 6,500 units in March.
We need to determine the total direct labor hours needed for each month.
February:
Total direct labor hours= 6,000*0.07= 420 hours
Total direct labor costs= 420*8.7= $3,654
March:
Total direct labor hours= 6,500*0.07= 455 hours
Total direct labor costs= 455*8.7= $3,958.5
