Why do we need to advertise them? Don't you think that if people cared they would just take it upon themselves to look into it?
Answer:
"This medication will cure my child of this disorder."
Explanation:
Bisphosphonates are used in the palliative, not curative, treatment of osteogenesis imperfecta. The medication increases bone mineral density, therefore reducing the risk of the child developing fractures. The medication does not actually prevent fractures from happening.