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avanturin [10]
3 years ago
11

Which of the following steps of the promotional planning process involves establishing the communication​ objectives?

Business
1 answer:
Vinvika [58]3 years ago
6 0

Step 2 of the promotional planning process involves establishing the communication​ objectives.

There are 7 steps in the promotional planning process. The steps are:

1) Problem Definition

2) Establishment of Detailed Objectives

3) Design of Promotion Mix

4) Planning Sales Promotion Program

5) Pre-Testing

6) Implementation

7) Monitoring and Evaluating

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