Question

The Cereal Bar, a fast-food restaurant that sells breakfast cereal, wanted to see if a different price for its Wild O's breakfast special would affect demand. So the marketing manager used ________ when she tested two different prices at two different stores and compared sales.

Answer 1

Answer:

test-marketing

Explanation:

Based on the information provided within the question it can be said that in this scenario the marketing manager used test-marketing. This term refers to when a business tests more than one viable option in the market at a smaller scale in order to see how it performs and how viable it actually is before wide scale roll-out. Which is what The Cereal Bar has done by placing their product with two different prices at different stores.