Question

Marketing provides a guiding philosophy for a​ company's strategic planning. This​ philosophy, known as​ __________, focuses on creating customer value and building profitable relationships with important consumer groups.

Answer 1

Answer: The answer is the marketing concept.

Step-by-step explanation: The marketing concept revolves around the fact that companies focus on attending and satisfying customer needs. This is done by analysis of consumer needs which in turn will build profitable relationship with important consumer groups.