Question

Which of the following correctly describes a non-price competitive strategy based on product differentiation? A. Market penetration uses new marketing segments and existing products. B. Price leadership uses existing marketing segments and existing products. C. Product development uses existing marketing segments and existing products. D. Market development uses new marketing segments and new products. E. Product proliferation uses new marketing segments and new products.

Answer 1

Out of the choices provided above, the statement, ''Market development uses new marketing segments and new products.'', is the one that accurately describes a non-price competitive strategy on product differentiation. Therefore, the option D holds true.

Product differentiation, as a phenomenon, relates to the fact that represents the supply of such products, which is completely different from other products available in the market. Following this method as a strategy makes the product distinguished from others. It can be related to price competitive products, or non-price competitive products in the market.

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