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allochka39001 [22]
3 years ago
7

Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it. What does USP stand for?

Business
1 answer:
Kazeer [188]3 years ago
6 0

Answer: d. unique selling proposition

Explanation:

A unique selling proposition is a unique benefit exhibited by product or brand that makes it unique or different from other brands or products.

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