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allochka39001 [22]
3 years ago
7

Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it. What does USP stand for?

Business
1 answer:
Kazeer [188]3 years ago
6 0

Answer: d. unique selling proposition

Explanation:

A unique selling proposition is a unique benefit exhibited by product or brand that makes it unique or different from other brands or products.

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At Afterbadge, a chain of stores that sells computer accessories, all the marketing activities are planned at the company headqu
Anna11 [10]

Answer:

The correct answer is letter "B": Centralization of authority.

Explanation:

Centralization of authority takes place in companies where high-rank executives take most or all the decisions regarding the operations. Employees voice is not heard under this approach. Managers tend to implement this strategy when they pretend to minimize the percentage of mistakes incurred in the firm. The organization of the company tends to be bureaucratic.

8 0
3 years ago
Let's say we could teach a dolphin to understand the difference between the sentences "the parrot kissed the dolphin" and "the d
zepelin [54]
The dolphin might understand comprehension. Knowing the placement of words, the tones of the words and the letters they consist is one thing. But understanding what the phrase or sentence means is comprehending. Knowing that if you change the placements of words within the sentence, it would give different meanings, is a manifestation of comprehension.
5 0
3 years ago
Ldentify whether each statement in the following statement is true or false.
monitta

Answer:

The answer is (a) False (b) False (c) True

Explanation:

Solution

(a)Businesses that do not acquire a differentiation,focus strategy, or  low-cost leadership, is liable to be more successful than businesses that do adopt these strategies - False because Companies or business does not necessarily need to adopt differentiation methods or low cost leadership, they might have their own market strategy to succeed.

(b) Employee abilities to develop innovative products are important for companies that use a low-cost leadership strategy - False .

(c) Companies that use a focus strategy have narrow buyer groups -Focus strategy : This strategy is used when a company knows its segment and has products that can competitively satisfies its needs.In this case it is true.

5 0
3 years ago
_____ is a strategy for reducing risk by buying a variety of items so that the failure of one stock or one business does not doo
Allisa [31]

Answer: Diversification

Explanation: Diversification strategy involves widening the scope of the organization across different products and market sector. Furthermore, it is used to expand firms operations and productivity by adding markets, products, services, or stages of production to the existing business and the main aim of diversification is to minimize the risk by investing in range of products. It helps in reducing the market volatility.

8 0
3 years ago
FitWear Inc, a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing an
Bess [88]

Answer:

B. opinion leaders

Explanation:

Opinion leadership is leadership via the user who used the active media in order to interpretation the meaning of the message related to media or for the lower end media users

It is to be done for high esteem in the case of acceptance of their opinions

As the individuals influence the common people so it is a opinion leaders

since they are individuals influencing common people

5 0
2 years ago
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