Question

Along with four other owners of small retail stores, Scott was invited to participate in a________ research study where the researcher asked the group general questions about how they felt about a new point-of-sale system for completing and tracking sales. The interview revealed that the store owners would be willing to try the system if its price was reasonable.
a. Walking interview
b. Focus Group (correct)
c. Experiment
d. In-Depth Interview
e. Mall intercept

Answer 1

Answer:

The correct answer is letter "B": Focus Group.

Explanation:

A focus group is a qualitative investigation method that gathers participants of an interview who expose opinions about products or services. A focus group is a type of investigation widely used in marketing. In focus groups a problem is defined at first, then the participants are selected out of a list of customers. Next, the chat is determined to have an idea when it should be moderated. Finally, the results of the focus group are analyzed.

Answer 2

Answer:

The answer is b. Focus Group

Explanation:

A focus group interview involves a group of people being selected and asked about their opinion or perceptions about a particular topic.