Drama is defined in the text as a composition that tells a story through conflict, emotions, action, and dialogue. These qualities are also found in novels like Don Quixote because they are in general common to literature of all sorts and forms
You could say that he appealed to pathos. It's an appeal to emotion while ethos is to credibility. He used pathos to speak about sad things like secession and about the evils of slavery and why it should end. He didn't have to appeal to credibility because he was already the president so everyone knew why he was competent.
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American colonies had the most people
to work long hours at this point