Question

Wisconsin Cheddar has introduced an aged jalapeno cheddar. Displays are set up at various retail cheese stores in the state and patrons are offered free samples as well as $2 off coupons. Which promotion tool is Wisconsin Cheddar most likely using?

Answer 1

Answer: point of purchase promotions

Explanation: In simple words, point of purchase promotion refers to a promotional technique in which the producer or supplier of a commodity tries to attract the customers by pacing the product ion the market or in the store in such a way that the customer feel strong urge to buy it.

     For example- In most of retail stores newspapers and chewing gums like products are placed near the cash counter so that customer can choose to buy these petty products right after their purchase.

In the given case, the company provided its product at various retail stores, that is, the place where their target customers will be more. Hence we can conclude that the company is most likely using point of purchase promotions.