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hichkok12 [17]
4 years ago
9

Toothpaste manufacturers understand that consumers have different needs when it comes to toothpaste (i.e., teeth whitening, sens

itive teeth, breath freshening, and tartar control). Knowing that, they have divided the market based on these various needs and developed toothpaste to accommodate each group. By doing so, these toothpaste manufacturers are involved in
a. a situation analysis.
b. market segmentation.
c. product placement.
d. market development.
e. diversification.
Business
1 answer:
Lostsunrise [7]4 years ago
8 0

Answer:

b. market segmentation.

Explanation:

market segmentation is a method used by marketers to divide the possible customers into group in order to design products accordingly.

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