Answer:
When a firm shifts from transactional to value-added and relationship approach of selling the following changes takes place in the way the salesperson approaches he customer and their job:
- Whilst the objective the transactional approach is to make a sale, the relational approach is to build trust. When a customer trusts their sales person, it means they hold the sales person to put their interests first or at least take care of their interests whilst taking care of their too.
- The relational approach is more focused on retaining existing customers than making new ones. This is the obverse of a transactional relationship. It is said that it costs about 5 times extra to get a new client than what it takes to keep one. Thus the smart company focuses on honing this skill until they are better off for it.
- in a transactional approach, the nature of the relationship is relatively short, whilst it is stronger and longer in a relational approach. A Relational approach to selling can sometimes occur in the grey line between personal and official relationships.
- In a relationship-based approach to selling, the firm focuses on adding value in the primary areas of concern for the client as well as other areas. For example, a client - the CEO of a start-up requires recruitment, onboarding, and standard operating procedure as services from a HR firm. As a relational HR person, the best way to proceed would be to give him exactly what he wants and stil go ahead to add more value in other areas by giving templates of letter of appointment to the client.
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Answer
The answer and procedures of the exercise are attached in a the following image.
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a single sheet with the formulas indications.
When starting a business, more women choose service industries that tend to have lower average sales levels. Those industries that do not directly produce tangible things are known as service industries (such as agriculture and manufacturing). The supply chain is the process through which items generated in the agricultural and manufacturing sectors are delivered to final customers.
Some service industries involved in this process include transportation, wholesale trade, and retail trade. Others are offered straight to customers. These include public administration, health care, education, information services, legal services, and financial services. Everything else falls under the category of service industries, which also includes banking, communications.
To learn more about industries, click here.
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I believe the answer is: A. Fewer unwanted telemarketing calls
The consumer protect laws allow the consumers to report business practices that violate their privacy or comfort (which is what many of them consider unwanted telemarketing calls are). The protection law could also prevent the price from goes too high, but it would not necessarily lower the average prices.
NO. The company should not <span>alter its marketing campaigns to reflect biases that might be prevalent in various countries in which the company does business. Especially if the alteration made is against company polity and ethics.
The marketing campaigns must represent the authentic stance of the company. It should be presented in such a way that it gives out positive responses from clients and potential clients regardless of market sector.
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