Question

low-calorie beer was advertised as a (an) ______________, it did not sell. But, when it was _______________ as a (an) _________________ beer, it became a success.

Answer 1

Low Calorie Beer

Explanation:

• Light beer is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers.

• The first use of the term in marketing was in the 1940s when the Coors Brewing Company sold Coors Light, for a short period before World War II, relaunching it more successfully in 1978[1] as a 4.2% abv pale lager.

• In 1967, the Rheingold Brewery marketed a 4.2% pale lager, Gablinger's Diet Beer, developed by American biochemist Joseph Owades, as a beer for people dieting. It was not successful, and the recipe was given to a Chicago brewery, Meister Brau, who sold it as Meister Brau Lite. That brewery was acquired by the Miller Brewing Company in 1972, who relaunched the beer as Miller Lite.[2]

• Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full-strength beers, or for tasting or actually being watered down.[3][4]