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nlexa [21]
3 years ago
11

Zipcar: Creating Value in the Marketplace Zipcar: Creating Value in the Marketplace Nearly a decade ago, the founders of Zipcar

decided to bring the car-sharing experience to the United States. Since then, Zipcar has developed the gold standard by offering its members 24/7 access to thousands of cars around the world and creating a revolution in the way many think about alternate transportation. This activity is important because understanding the marketplace, especially consumers' needs and wants, is fundamental to marketing success. The goal of this exercise is to demonstrate how marketing focuses on creating value for customers, clients, partners, and society at large. Read the case of about how Zipcar creates value in the car-sharing services market and answer the questions that follow. Zipcar is a membership-based car sharing service offering automobile rental to its members in hour or day increments. Zipcar was founded in 2000 by Robin Chase and Antje Danielson, who were inspired by the success of car sharing in Europe; Avis Budget Group acquired the company in 2013. Zipcar has become the world's largest car-sharing service in over 50 North American cities, 20+ European cities, and over 100 college campuses in North America. Zipcar offers different types of membership, with plans aimed at both occasional and frequent drivers. In addition, special plans for corporations and universities are offered. In addition to monthly or annual membership fees, customers pay rental charges to use a Zipcar. Members can view vehicle accessibility and reserve a vehicle on Zipcar's website, using its mobile app, or on the telephone. "Zipsters" (as Zipcar members are called) are given a "Zipcard" that contains a wireless chip that opens their reserved vehicle; keys are stored inside the vehicle, along with a gas card members can use to fill the tank. When the Zipster is done with the car, s/he returns it to the car's home location (a reserved spot for the automobile in the member's area). Zipcar's fleet consists of automobiles from Audi, BMW, Ford, Honda, Nissan, and Toyota Ford and Toyota have partnered with Zipcar to test their new electric and hybrid options with Zipcar members. Zipcar focuses not only on creating a convenient experience for its members, but also on developing awareness about alternative transportation options. One of Zipcar's core missions is to "change the world through urban and environmental transformation." 1a. Zipcar is an example of what type of market... Zipcar is an example of what type of market orientation? Multiple Choice Ο exchange marketing Ο sales marketing Ο value-based marketing Ο production marketing Ο providence marketing

Business
1 answer:
natta225 [31]3 years ago
8 0

Complete Question

The complete question is shown on the first , second, third, fourth and fifth uploaded image

Answer:

1a

  The correct option is  C

1b

    The correct option is  D

1c

  The correct option is  C

1d

  The correct option is  C

Explanation:

1a. Zipcar is an example of what type of market...

Answer: value-based marketing

1b. Zipcar's goal is to have an available... Zipcar's goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix?

 Answer:Place

1c  Zipcar traditionally focused on marketing t... Zipcar traditionally focused on marketing toward individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also focus its marketing toward businesses and organizations to use Zipcar for their employees. This is an example of

  Answer: B2B marketing

1d

  1d. Which of the following statements about Zipcar illust... Which of the following statements about Zipcar illustrates how marketing can help to enrich society  

Answer: One of Zipcar's core mission is to "change the world through urban and environmental transformation"

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lord [1]

Answer:

public class Icon implements Visible

{

       // instance variable

      //Constructor variable

      Public Icon()

      {  

         //implementation

                                      }

     //two methods will be implemented make visible and makeInvisible with the signage and return type

       //displayed below

\        public boolean<em> makeVisible</em>()

        {

                    //the implementation is registered here

      public boolean <em>makeInvisible</em>()

      {       //implemetation will be here

                                                              }

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Explanation:

Create an interface called Visible that includes twomethods: makeVisible and makelnvisible. Both methods should takeno parameters and should return a Boolean result. Describe how aclass might implement this interface.public interface Visible{public: boolean makeVisibleO;public boolean makelnvisibleO;

The above can be executed as a javascript

public class Icon implements Visible

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       // instance variable

      //Constructor variable

      Public Icon()

      {  

         //implementation

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        {

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3 years ago
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When the demand for the economy exist expanding, the demand for loanable funds will increase.

<h3>What is Demand?</h3>

The quantity of a good that consumers are willing and able to buy at various prices at a specific time period and location is known as the demand. The demand curve is another name for the relationship between price and quantity demand. Demand is just a consumer's desire to buy products and services immediately and to pay the price associated with them. Demand can be defined as the quantity of things that consumers are prepared and willing to purchase at various prices within a specific time frame.

Loanable funds are all the resources that individuals and organizations in a given economy have chosen to set aside and lend to investors rather than use for their own needs. Savings are the source of the loanable funds available. It is predicated on borrowing that loanable funds are in demand. The real interest rate and the amount of loans made depend on how the supply of savings and the demand for loans interact.

Hence, When the demand for the economy exist expanding, the demand for loanable funds will increase.

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7 0
1 year ago
Labor unions want _____ wages for employees, but producers could earn more profits by offering _____ wages.
andrew-mc [135]
Labor unions want higher wages for employees, but producers can earn more profits by offering lower wages.
4 0
3 years ago
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What was the opportunity cost for lebron james when he determined to directly enter the nba?
frozen [14]

LeBron James is one of the best basketball players in the country, was selected by the Cleveland Cavaliers as the first pick in the 2003 NBA draft, signing a three-year contract worth almost $13 million, with an option for a fourth year at $5.8 million. Had he decided to attend college instead, James would have incurred an opportunity cost of at least $19 million in forgone income to earn a four-year college degree.

Opportunity cost is the value you would gain or lose if you choose a different path or solution. The opportunity cost in this scenario is deciding to play in the NBA since college was too expensive. LeBron James ultimately saved time and money by taking the detour because he received a contract worth close to $13 million; otherwise, he would have had to pay more and spend more time attending a four-year college.

LeBron's decision to join the NBA right after high school graduation has an opportunity cost because he might have attended a four-year university or college instead. He was chosen by the Cleveland Cavaliers as the first overall choice in the 2003 NBA Draft

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3 0
2 years ago
You are a marketing consultant and you have been hired to assist a client in deciding on a target marketing strategy that fits h
seraphim [82]

Answer:

Differentiated

Explanation:

A differentiated marketing strategy is the strategy where the company decided to provide the distinct offering to each kind of market but that should be targeted one. Each segment should be target in the way where the company gives the unique benefits for various kind of segments

Since in the given situation it is mentioned that there is the need to focus more than one market so here it should use the differentiated targeting strategy

5 0
2 years ago
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