1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
nlexa [21]
3 years ago
11

Zipcar: Creating Value in the Marketplace Zipcar: Creating Value in the Marketplace Nearly a decade ago, the founders of Zipcar

decided to bring the car-sharing experience to the United States. Since then, Zipcar has developed the gold standard by offering its members 24/7 access to thousands of cars around the world and creating a revolution in the way many think about alternate transportation. This activity is important because understanding the marketplace, especially consumers' needs and wants, is fundamental to marketing success. The goal of this exercise is to demonstrate how marketing focuses on creating value for customers, clients, partners, and society at large. Read the case of about how Zipcar creates value in the car-sharing services market and answer the questions that follow. Zipcar is a membership-based car sharing service offering automobile rental to its members in hour or day increments. Zipcar was founded in 2000 by Robin Chase and Antje Danielson, who were inspired by the success of car sharing in Europe; Avis Budget Group acquired the company in 2013. Zipcar has become the world's largest car-sharing service in over 50 North American cities, 20+ European cities, and over 100 college campuses in North America. Zipcar offers different types of membership, with plans aimed at both occasional and frequent drivers. In addition, special plans for corporations and universities are offered. In addition to monthly or annual membership fees, customers pay rental charges to use a Zipcar. Members can view vehicle accessibility and reserve a vehicle on Zipcar's website, using its mobile app, or on the telephone. "Zipsters" (as Zipcar members are called) are given a "Zipcard" that contains a wireless chip that opens their reserved vehicle; keys are stored inside the vehicle, along with a gas card members can use to fill the tank. When the Zipster is done with the car, s/he returns it to the car's home location (a reserved spot for the automobile in the member's area). Zipcar's fleet consists of automobiles from Audi, BMW, Ford, Honda, Nissan, and Toyota Ford and Toyota have partnered with Zipcar to test their new electric and hybrid options with Zipcar members. Zipcar focuses not only on creating a convenient experience for its members, but also on developing awareness about alternative transportation options. One of Zipcar's core missions is to "change the world through urban and environmental transformation." 1a. Zipcar is an example of what type of market... Zipcar is an example of what type of market orientation? Multiple Choice Ο exchange marketing Ο sales marketing Ο value-based marketing Ο production marketing Ο providence marketing

Business
1 answer:
natta225 [31]3 years ago
8 0

Complete Question

The complete question is shown on the first , second, third, fourth and fifth uploaded image

Answer:

1a

  The correct option is  C

1b

    The correct option is  D

1c

  The correct option is  C

1d

  The correct option is  C

Explanation:

1a. Zipcar is an example of what type of market...

Answer: value-based marketing

1b. Zipcar's goal is to have an available... Zipcar's goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix?

 Answer:Place

1c  Zipcar traditionally focused on marketing t... Zipcar traditionally focused on marketing toward individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also focus its marketing toward businesses and organizations to use Zipcar for their employees. This is an example of

  Answer: B2B marketing

1d

  1d. Which of the following statements about Zipcar illust... Which of the following statements about Zipcar illustrates how marketing can help to enrich society  

Answer: One of Zipcar's core mission is to "change the world through urban and environmental transformation"

You might be interested in
X Company has two production departments, A and B. The following is budgeted information for all of its products in 2019, and ac
Zina [86]

Answer:

Explanation:

Overhead allocated to Product X = Department A overhead cost+ Department B overhead cost

=  $51,157.84+$5755.62=

= $56,913

Calculations:

Using a single-driver allocation system, with direct labor hours as the driver, how much overhead was allocated to Product X:

Department A's Overhead rate per labor hour = Overhead costs/Total direct labor hours  = $4300000/60000 hours = $71.66 per hour

Overhead (Department A) = $71.66per hour*724 labor hours

= $51,157.84

Department B's Overhead rate per labor hour = Overhead costs/Total direct labor hours  = $2200000/60000 hours = $36.66 per hour

Overhead (Department A) = $36.66 per hour*157 labor hours

= $5755.62

6 0
3 years ago
Last year, you earned a rate of return of 11.29 percent on your bond investments. During that time, the inflation rate was 4.6 p
nordsb [41]

Answer:

the real rate of interest of  6.39 %

Explanation:

given,

rate of return on your bond  = 11.29 %

the inflation rate  = 4.6 %

real rate of return = ?

rate of return = (\dfrac{1+ return\ rate}{1 + inflation }-1)\times 100

rate of return = (\dfrac{1+ 0.1129 }{1 + 0.046 }-1)\times 100

rate of return = (\dfrac{1+ 0.1129 }{1 + 0.046 }-1)\times 100

rate of return = (\dfrac{1.1129}{1.046 }-1)\times 100

                    = 6.39 %

the real rate of interest of  6.39 %

5 0
3 years ago
The following information to perform the calculations below (using the indirect method).
Liono4ka [1.6K]

Answer: -$556,000

Explanation:

Based on the information given in the question, the the amount of cash used by investing activities would be calculated as:

Purchase of long-term assets -612,000

Add: Sale of long-term investment at cost 56,000

The amount of cash used by investing activities would now be:

= -$612,000 + $56,000

= -$556,000

7 0
3 years ago
Which is not one of the four criteria for a geometric setting?
Ipatiy [6.2K]
The <span>Three outcomes which are the success, failure, and proficient are </span><span>not one of the four criteria for a geometric setting.
</span><span>
The criteria for geometric setting are:</span>
1. Each observation is subdivided into two categories: Success and Failure.
2. The probability of success remains constant for each observation.
3. The observations are always independent.
4. The variable of interest is defined as the number of trials required to obtain the first success.
7 0
3 years ago
Rayya company purchases a machine for $105000 on january 1, 2019. Straight-line depreciation is taken each year for four years a
klio [65]

Answer:

                      Journal entry For Depreciation

Date        Account and explanation            Debit    Credit

July 1 Depreciation expense                 $7,500

                (105000/7)*6/12

                       Accumulated depreciation-Machine   $7,500

                 (To record Depreciation)

1)                     Journal entry

Date        Account and explanation                      Debit     Credit

July 1        Cash                                                     $45,500

                Accumulated depreciation-Machine  $67,500  

                        Machine                                                         $105,000

                        Gain on Sale of Machine                              $8,000

                (To record sale of Machine)  

2)                                 Journal entry

Date         Account and explanation                       Debit       Credit

July 1         Cash                                                      $25,000

                 Accumulated depreciation-Machine  $67,500

                  (105000/7*4.5)

                 Loss on sale of machine                      $12,500

                         Machine                                                            $105,000

                 (To record sale of Machine)

6 0
2 years ago
Other questions:
  • Nokia’s loss of market share of U.S. cell phone business is a result of __________
    5·1 answer
  • Alex is a production manager who believes his firm uses more of all types of resources than is necessary to produce its products
    5·1 answer
  • The government uses indexing to revise tax brackets so that workers do not pay higher taxes just because
    8·1 answer
  • Portfolio standard deviation and diversification: You are asked to give financial advice to a mutual fund manager. The fund has
    10·1 answer
  • The Cereal Bar, a fast-food restaurant that sells breakfast cereal, wanted to see if a different price for its Wild O's breakfas
    8·1 answer
  • Which department manages the process of converting or transforming resources into goods or services?
    13·1 answer
  • In margin buying you borrow shares to sell now and buy back the shares later and return those. True or False
    10·1 answer
  • When all employees are exceedingly clear about what is expected from them, guidelines for task completion are clear and understo
    15·1 answer
  • Goods sold to Mahesh Rs 20000 journal entries​
    15·1 answer
  • Profit on sale of fixed assets is used to creat
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!