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nlexa [21]
3 years ago
11

Zipcar: Creating Value in the Marketplace Zipcar: Creating Value in the Marketplace Nearly a decade ago, the founders of Zipcar

decided to bring the car-sharing experience to the United States. Since then, Zipcar has developed the gold standard by offering its members 24/7 access to thousands of cars around the world and creating a revolution in the way many think about alternate transportation. This activity is important because understanding the marketplace, especially consumers' needs and wants, is fundamental to marketing success. The goal of this exercise is to demonstrate how marketing focuses on creating value for customers, clients, partners, and society at large. Read the case of about how Zipcar creates value in the car-sharing services market and answer the questions that follow. Zipcar is a membership-based car sharing service offering automobile rental to its members in hour or day increments. Zipcar was founded in 2000 by Robin Chase and Antje Danielson, who were inspired by the success of car sharing in Europe; Avis Budget Group acquired the company in 2013. Zipcar has become the world's largest car-sharing service in over 50 North American cities, 20+ European cities, and over 100 college campuses in North America. Zipcar offers different types of membership, with plans aimed at both occasional and frequent drivers. In addition, special plans for corporations and universities are offered. In addition to monthly or annual membership fees, customers pay rental charges to use a Zipcar. Members can view vehicle accessibility and reserve a vehicle on Zipcar's website, using its mobile app, or on the telephone. "Zipsters" (as Zipcar members are called) are given a "Zipcard" that contains a wireless chip that opens their reserved vehicle; keys are stored inside the vehicle, along with a gas card members can use to fill the tank. When the Zipster is done with the car, s/he returns it to the car's home location (a reserved spot for the automobile in the member's area). Zipcar's fleet consists of automobiles from Audi, BMW, Ford, Honda, Nissan, and Toyota Ford and Toyota have partnered with Zipcar to test their new electric and hybrid options with Zipcar members. Zipcar focuses not only on creating a convenient experience for its members, but also on developing awareness about alternative transportation options. One of Zipcar's core missions is to "change the world through urban and environmental transformation." 1a. Zipcar is an example of what type of market... Zipcar is an example of what type of market orientation? Multiple Choice Ο exchange marketing Ο sales marketing Ο value-based marketing Ο production marketing Ο providence marketing

Business
1 answer:
natta225 [31]3 years ago
8 0

Complete Question

The complete question is shown on the first , second, third, fourth and fifth uploaded image

Answer:

1a

  The correct option is  C

1b

    The correct option is  D

1c

  The correct option is  C

1d

  The correct option is  C

Explanation:

1a. Zipcar is an example of what type of market...

Answer: value-based marketing

1b. Zipcar's goal is to have an available... Zipcar's goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix?

 Answer:Place

1c  Zipcar traditionally focused on marketing t... Zipcar traditionally focused on marketing toward individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also focus its marketing toward businesses and organizations to use Zipcar for their employees. This is an example of

  Answer: B2B marketing

1d

  1d. Which of the following statements about Zipcar illust... Which of the following statements about Zipcar illustrates how marketing can help to enrich society  

Answer: One of Zipcar's core mission is to "change the world through urban and environmental transformation"

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Which of the following statements is most correct?(a) The primary test of feasibility in a reorganization is whether every claim
ss7ja [257]

Answer:

The correct answer is letter "E": To a large extent, the decision to dissolve a firm through liquidation versus keeping it alive through reorganization depends on a determination of the value of the firm if it is rehabilitated versus the value of its assets if they are sold off individually.

Explanation:

Liquidation refers to the termination of an enterprise and the transfer of its properties to the creditor or business owners. The liquidation most frequently happens in the context of a bankruptcy. A bankruptcy trustee must sell the company properties to the creditors and split the proceeds.

<em>The decision of keeping a business against liquidating it will depend on the comparison between the value of continuing operating which relies on the current value the firm has in the market against the value of the individual assets the firm has. Whichever greater will determine if the business will remain open or if it will be closed.</em>

5 0
3 years ago
Coppertone uses a _____ advertising schedule, where it advertises heavily in the months leading up to and during the summer, wit
algol [13]
The answer is flighting advertising schedule. It is a publicizing progression or timing design in which promoting messages are booked to keep running amid interims of time that are isolated by periods in which no publicizing messages show up for the promoted thing.
8 0
3 years ago
The following information applies to the questions displayed below Over a four-year period, Jackie Corporation reported the foll
lawyer [7]

Answer:

1. Gross Profit ratio

2018 47%

2019 30%

2020 62%

2021 47%

2. Gross Profit ratio

2018 47%

2019 47%

2020 47%

2021 47%

Explanation:

1. Calculation for the gross profit ratio for each of the four years based on amounts originally reported.

2018 2019 2020 2021

Net sales $60,000 $66,000 $74,000 $90,000

Less Cost of goods sold $32,000 $46,000 $28,000 $48,000

=Gross profit$ 28,000 $20,000 $46,000 $42,000

Gross Profit ratio

2018 47% =$28,000/$60,000

2019 30% =$20,000/$66,000

2020 62% =$46,000/$74,000

2021 47% =$42,000/$90,000

2. Calculation for the gross profit ratio for each of the four years based on corrected amounts.

Cost of goods sold 2019=$46,000-$11,000

Cost of goods sold 2019=$35,000

Cost of goods sold 2020=$28,000+$11,000

Cost of goods sold 2020=$39,000

2018 2019 2020 2021

Net sales $60,000 $66,000 $74,000 $90,000

Less Cost of goods sold $32,000 $35,000 $39,000 $48,000

=Gross profit $28,000 $31,000 $35,000 $42,000

Gross Profit ratio

2018 47% =$28,000/$60,000

2019 47% =$31,000/$66,000

2020 47% =$35,000/$74,000

2021 47% =$42,000/$90,000

3 0
3 years ago
What is a good reason to contribute to a 401(k) retirement account?
kykrilka [37]

Answer:

The money in the 401(k) account is not taxed until withdrawn.

Explanation:

A 401 (k) can be defined as a type of compensation (savings) plan that is being sponsored by a business firm or company (employer) to avail its employees the opportunity to contribute into. As a company-sponsored and defined-contribution retirement savings plan, it offers tax advantages to the employees because it reduces their income tax for the particular year while taxing their withdrawals.

A good reason to contribute to a 401 (k) retirement account is that, the money in the 401 (k) account is not taxed until withdrawn. Thus, the money contributed by an employee to a 401 (k) will maintain its tax-deferred status until  he or she withdraws it.

For example, a 401 (k) would be the best retirement savings option for a 50-year old medical doctor whose employer offers a 5% contribution match.

4 0
3 years ago
Which of the following would a joiner typically not use?<br><br> saw<br> glue<br> wood<br> screws
n200080 [17]
Glue is the answer I believe
6 0
3 years ago
Read 2 more answers
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