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emmasim [6.3K]
4 years ago
9

Test markets are which of the following type of experiment? a. none of these b. controlled experiment c. exploratory experiment

d. field experiment e. laboratory experiment
Business
1 answer:
suter [353]4 years ago
3 0

Answer:

The correct answer is letter "D": field experiment.

Explanation:

Field experiments are carried out in the same place of observation of the study. These types of experiments are conducted when the interaction between the variables is necessary to test the propositions being questioned.  Field experiments are quantitative, thus, more reliable.

<em>Test markets in surveys, for instance, are considered field experiments.</em>

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Porter's Five (5) Forces is an analysis scheme created by American economist Michael E. Porter (<em>born in 1947</em>). The ultimate goal of this analysis is to help managers set their expectations of profitability because as competition increases, profitability decreases. Three of the five forces relate to those involved in the industry. The other two apply to the suppliers, the vertical participants, and consumers.

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