Answer:
Yahoo!'s mobile team didn't have an executive champion to protect and nurture the team during the pioneering phase when financial results couldn't be realized. It couldn't show substantial results, so managers were reassigned. This is an example of: Creosote bush effect
By immersing oneself in the story and not losing track of the context while staying on subject, a writer can maintain an appropriate writing tone.
Usher's madness begins to increase because even though he knows his sister is dead, he can hear the sounds of knocking and scratching coming from her coffin. She is dead, but came back to life to haunt him, and thus his madness grows stronger due to his fear of her and death.