Question

Based on the advertising utilized, what do you surmise must have been the value proposition for iPhone at the time of its launch?

Answer 1

The launch campaign for the iPad started about two months before the iPad was schedule to beout on sale. This waiting period caused a huge buzz because everyone wanted to get their handson the iPad. The advertising the product was built up on teaser advertisements. Value propositionis a promise made by the company and belief of the customers regarding the value obtained fromthe product. The values perceived for the iPad was an electronic object that can be used forthings like work, listening to music, games, emails, and you can take it anywhere. So when itcould to the iPhone Apple launches the campaign the same way with a waiting period to create abuzz and teaser advertisements to get attentions. The values perceived for the iPhone is a littlemore than the iPad because it is an electronic object you can text, call, search the web with yourphones plans data and without Wi-Fi, but also be used for things like work, listening to music,games, emails, and you can take it anywhere.