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marysya [2.9K]
3 years ago
6

The Zoom Slingshot Company’s marketing department conducts a customer satisfaction survey. It discovers that one of its slingsho

t lines frequently breaks, causing customer dissatisfaction. The product is retooled to be stronger and customers are now happy. This is an example of marketing creating:
Business
1 answer:
ira [324]3 years ago
3 0

Answer: Customer relationship

Explanation: In customer relationship management, the company focuses on making more interaction with the current and potential customers in the market. This strategy focuses on making customers satisfied by making changes in the system causing dissatisfaction.

In the given case, the tool that was causing problem got restored so that the customers can enjoy better service. Hence, we can conclude that the answer to the given problem is customer relationship.

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Downtown Coffee Roasters is a premium cafe that is reputed for its superior customer service. The coffee shop also serves gourme
77julia77 [94]

Answer:

D.  C

Explanation:

As Downtown Coffee Roasters is a premium cafe which is reputed for its superior customer service. The coffee shop also serves gourmet food to its customers, which allows it to charge a premium price. Whereas, Budget Beans is a chain of coffee shops that charges the lowest price in the industry due to its self-service policy. However, Perky's Coffee Inc. has found a balance between these two strategic groups by using automated ordering to free up its employees to work as master baristas and bakers, thus focusing on creating excellent products. It charges a price slightly above that of Budget Beans. In this scenario, Perky's Coffee is following a  blue ocean strategy. In blue ocean strategy, organizations pursuit differentiation and low cost at the same time simultaneously which Perky's Coffee Inc. is doing here in this case. Perky's has created a totally new demand by following this strategy quite successfully and has made the competition totally and almost irrelevant.

8 0
3 years ago
You are an economic advisor to the president. You observe a decrease in gross investment. Assume the economy was operating at th
melomori [17]

Answer:

a. Increase in Net Exports, Increase in AD, real GDP will stay same

b. Excess Demand

c. Appropriate Contractionary Fiscal Policy : decrease tax & or increase government expenditure

d. Actions smooth business cycle by brining actual real GDP towards full employment

Explanation:

Aggregate Demand is the total value of goods & services all the sectors of an economy are planning to buy during a given period of time

Aggregate Demand [AD] = Consumption [C] + Investment [I] + Government Expenditure [G] + Net Exports [NX = Exports (X) - Imports (M)]

Aggregate Demand > Aggregate Supply at full employment level is Excess Demand. Aggregate Demand < Aggregate Supply at full employment level is Deficit Demand

Decrease in Investment leads to fall in Aggregate Demand. It creates Deficit Demand & decreases real GDP. It can be corrected through demand expansionary fiscal policy of decreasing taxes & increasing govt. expenditure.

Increase in exports leads to increase in net exports & in turn increase in aggregate demand. This causes Excess demand problem & real GDP will remain same (economy already at full equilibrium, GDP cant be increased more). Appropriate Fiscal Policy [Contractionary Fiscal Policy] includes decreasing taxes & or increasing govt. purchase.

These actions will smooth out business cycle by bringing actual real GDP back to full employment level.

5 0
3 years ago
The Blueberry Designs ads show a lifestyle that is sophisticated and timeless. They recently launched a sportswear line with the
kap26 [50]

Answer:

A reference group

Explanation:

Reference groups are are set of people who are used as a standard for how to comply with social norms thereby influencing our ideas, values, behaviour, and appearance.

For example a reference group can be a set of people that have achieved a certain level of importance in a field by following a standard.

In the given scenario Blueberry Designs ads show a lifestyle that is sophisticated and timeless.

Those that follow the standards set by Blueberry designs can be said to be a reference group

3 0
3 years ago
Nadia Company, a merchandising company, prepares its master budget on a quarterly basis. The following data has been assembled t
pentagon [3]

Answer:

Nadia Company

1. Schedule of expected cash receipts from customers :

                               April          May          June

Cash  20%          $52,500     $55,125    $57,880

Credit 80%            48,000     210,000   220,500

Total receipts   $100,500   $265,125  $278,380

2. Schedule of expected cash payments for purchases :

Payment for purchases:           April            May            June

50% (month of purchase)     $81,900     $85,995    $90,293

50% (following month)            18,300         81,900      85,995

Total cash payment           $100,300     $167,895   $176,288

3. Statement of Cash budget for the second quarter ended June 30:

                                                       April          May            June       Total

Beginning cash balance            $9,000   ($58,363) ($23,649)      $9,000

Cash receipts from customer  100,500    265,125    278,380     644,005

Total cash available               $109,500  $206,762  $254,731   $653,005

Cash payments:

Purchases                              $100,300     $167,895   $176,288  $444,483

Selling & Administrative            76,063         79,516       82,615     238,194

Equipment purchase                  11,500          3,000                          14,500

Dividends                                                                           3,500        3,500

Total cash payments:            $187,863     $250,411  $262,403  $700,677

Cash shortfall                        ($78,363)    ($43,649)     ($7,672)

Bank overdraft                         20,000        20,000      16,000      56,000

Cash balance                       ($58,363)    ($23,649)     $8,328       $8,328

Explanation:

a) Data:

Nadia Balance Sheet as of March 31:

Cash                                $9,000

Acct Receivable              48,000

Inventory                       12,6000

Buildings & Equip. (net) 214,100

Total                            $283,700

Acct. Payable                 $18,300

Common Stock             190,000

Retained Earnings          75,400

Total                            $283,700

b) Sales:

Month     Quantity                       Unit Price        Total

March 10,000 units                       $25.00          $250,000

April = 10,500 (10,000 x 1.05)          "                  $262,500

May = 11,025 (10,500 x 1.05)            "                 $275,625

June = 11,576 (11,025 x 1.05)            "                 $289,400

July = 12,155 (11,576 x 1.05)             "                  $303,875

c) Sales Terms:

                       March          April          May          June

Cash  20%                      $52,500     $55,125    $57,880

Credit 80%                        48,000     210,000    220,500

d) Inventory:

                         March          April          May          June

                        8,400       8,820         9,261         9,724

Ending         $126,000  $132,300   $138,915    $145,860

Beginning                     $126,000   $132,000   $138,915

e) Selling & Administrative Expenses  

                                          April          May            June      Total

Salaries and wages       $7,500      $7,500      $7,500    $22,500

Shipping                           15,750       16,538       17,364       49,652

Advertising                       6,000        6,000        6,000        18,000

Others                            10,500        11,025         11,576         33,101

Depreciation                                                                            6,000

Sales commissions        32,813       34,453        36,175       104,441

Sales Manager's Salary  3,500         4,000         4,000         11,500

Total                            $76,063      $79,516     $82,615

f) Purchases of Inventory

                                                   April            May            June      Total

Ending Inventory                        8,820          9,261         9,724

Units of Inventory sold             10,500         11,025        11,576

Inventory available for sale      19,320       20,286       21,300

less beginning inventory           8,400         8,820         9,261

Purchases                                 10,920        11,466        12,039

Cost of purchases x $15     $163,800     $171,990   $180,585

Payment for purchases:           April            May            June

50% (month of purchase)     $81,900     $85,995    $90,293

50% (following month)            18,300         81,900      85,995

Total cash payment           $100,300     $167,895   $176,288

g)                                        April            May            June

Equipment purchase      $11,500        $3,000

h) Nadia Company's preparation of quarter budgets helps it to foresee cash shortages and make necessary arrangements to meet up with cash obligations.  It focuses management efforts to achieve sales and deliver on other perimeters, including the control of expenses.  It is important for the master budget to be prepared with inputs from other subsidiary budgets so that management plans ahead.

4 0
3 years ago
write atleast 2 policies that a company could use to decide which customers to offer credit to? hurry im in a rush to a bday par
Stolb23 [73]

Answer:

Companies could offer credit to customers who pay and have beneficial rewards.

Companies could also offer credits to senior citizens as a promotional thing

Explanation:

3 0
3 years ago
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