Question

Some companies want to get their products into as many outlets as possible. These companies understand that the more exposure they get, the more of their products they'll sell. If this idea is consistent with the company's overall strategy, they'll most likely choose _______ distribution.

Answer 1

Answer:

mass

Explanation:

Usually convenience products use mass distribution strategies since the companies want to have the largest possible number of outlets for their products. Convenience products are purchased frequently and without a lot of consideration by the consumer, e.g. cold drinks, magazines, candies, etc. Since they are usually cheap products, companies must sell large quantities in order to make a profit.