Question

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?
a) information search
b) alternative evaluation
c) post-purchase behavior
d) purchase decision
e) problem recognition

Answer 1

Answer:

The answer is: E) problem recognition

Explanation:

Problem recognition happens when a consumer realizes he/she has a need (or unsolved problem) and decides to solve the problem. It is the first step in the consumer buying process.

At this point the student realizes that she has a problem; she is late to class because she doesn´t have a car.