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likoan [24]
3 years ago
15

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage o

f the consumer purchase decision process?
a) information search
b) alternative evaluation
c) post-purchase behavior
d) purchase decision
e) problem recognition
Business
1 answer:
loris [4]3 years ago
3 0

Answer:

The answer is: E) problem recognition

Explanation:

Problem recognition happens when a consumer realizes he/she has a need (or unsolved problem) and decides to solve the problem. It is the first step in the consumer buying process.

At this point the student realizes that she has a problem; she is late to class because she doesn´t have a car.  

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