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Sonbull [250]
3 years ago
12

There are three elements in any integrated marketing communication strategy: the _______, the channels through which the message

is communicated, and evaluation of the results of the communication.
Business
1 answer:
victus00 [196]3 years ago
6 0
There are three elements in any integrated marketing communication strategy: the the consumer, the channels through which the message is communicated, and evaluation of the results of the communication. 

Thank you for posting your question here at brainly. I hope the answer will help you. Feel free to ask more questions here.
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The following table shows a tool and die company's quarterly sales for the current year. What are sales for the first quarter of
bagirrra123 [75]

Answer:

Quarter 1, Sales 88. seasonal relatives 1.1

Deseasonalized = 88 / 1.1 = 80

Quarter 2, Sales 99. seasonal relatives 0.99

Deseasonalized = 99 / 0.99 = 100

Trend = 80+(100-80) = 100

Reseasonalized  = 100*0.99 = 99

Quarter 3, Sales 108, seasonal relatives 0.9

Deseasonalized = 108 / 0.9 = 120

Trend = 1000+ (120-100) = 120

Reseasonalized  = 1120*0.9 = 108

Quarter 4, Sales 141.4, seasonal relatives 1.01

Deseasonalized = 141.1 / 1.01 = 140

Trend = 120+ (140-120) = 140

Reseasonalized  = 140*1.01 = 141.4

Now to get the Naive trend forecast for the next year first quarter, we say

140 + (140 - 120) = 160

Also to get the Re-seasonalized forecast for the next year first quarter, we say

160*1.1 = 176

6 0
3 years ago
Each of the following items must be considered in preparing a statement of cash flows (indirect method) for Turbulent Indigo Inc
DanielleElmas [232]

Answer:

(a) Plant assets that had cost $20,000 6 years before and were being depreciated on a straight-line basis over 10 years with no estimated scrap value were sold for $5,300.

  • increases cash flows from investing activities

(b) During the year, 10,000 shares of common stock with a stated value of $10 a share were issued for $43 a share

  • increases cash flows from financing activities

(c) Uncollectible accounts receivable in the amount of $27,000 were written off against Allowance for Doubtful Accounts.

  • this corresponds to bad debt expense which is included in the income statement

(d) The company sustained a net loss for the year of $50,000. Depreciation amounted to $22,000, and a gain of $9,000 was realized on the sale of land for $39,000 cash.

  • the net loss and the gain on the sale of land decreases the cash flows from operating activities, while the depreciation expense increases it.
  • the $39,000 received will increase cash flow from investing activities

(e) A 3-month U.S. Treasury bill was purchased for $100,000. The company uses a cash and cash equivalent basis for its cash flow statement.

  • not included in teh cash flow statements

(f) Patent amortization for the year was $20,000

  • increases cash flow from operating activities (in a similar way than depreciation)

(g) The company exchanged common stock for a 70% interest in Tabasco Co. for $900,000.

  • this is a non-cash financing and investing activity

(h) During the year, treasury stock costing $47,000 was purchased

  • decreases cash flow from financing activities
4 0
3 years ago
When several types of potential common shares exist, the one that enters the computation of diluted EPS first is the one with th
irga5000 [103]

Answer:

When several types of potential common shares exist, the one that enters the computation of diluted EPS first is the one with the:

D. Lowest incremental effect

Explanation:

Diluted EPS:

Diluted EPS is known as diluted earning per share which is a method that is used to measure the determine the earning of business per share when all the convertible securities are used.

  • Convertible securities are the simply those securities which include, warrants, convertible bonds etc.

The formula for calculating diluted EPS is as follow:

Diluted EPS = (Net income - Preferred dividend) / (convertible securities +   Outstanding shares)

  • So, the option d is correct as in the computation of diluted EPS, lowest incremental effect comes first.

6 0
3 years ago
Costly Corporation is considering using equity financing. Currently, the firm's stock is selling for $26.00 per share. The firm'
makkiz [27]

Answer: 26.85%

Explanation:

Based on the information given in the question, the firm's cost of internal equity will be calculated as:

Cost of equity = (D1/Current price) + Growth rate

= (4.90 / 26.00) + 8.0%

=(4.9/26) + 0.08

=26.85%

Therefore, the firm's cost of internal equity is 26.85%.

7 0
3 years ago
DeBerg Company has the following sales projections for its second and third quarters: April $100,000 May $120,000 June $140,000
Neko [114]

Answer:

The Schedule of Cash Collections is below:

Cash Collection from Sales     JULY        AUGUST   SEPTEMBER

50%  from month                    $80,000   $75,000   $65,000  

30% from previous month        $42,000   $48,000   $45,000  

15% from two previous months$18,000    $21,000  $24,000  

                                         $140,000  $144,000  $134,000  

Explanation:

The schedule of cash collection is attached herein.

July collections are as follows:

50% of $160,000 July + 30% of $140,000 June + 15% of $120, 000 May Sales

August collections are as follows:

50% of $150,000 August + 30% of $160,000 July + 15% of  $140,000 June Sales

September collections are as follows:

50% of $130,000 September + 30% of $150,000 August + 15% of $160,000 July Sales

Download xlsx
4 0
3 years ago
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