C. follow a pathway toward a career goal.
Hope that helped :)
Answer:
b. identifying opportunities to expand.
Explanation:
Identifying opportunities to extend or expand a product range or introduce existing products into new markets is one of the marketing functions.The absence of smartphones in major malls in Quito was a potential opportunity that Leah identified for the electronics company to pursue. Therefore, option B is the correct answer.
Answer:
The answer is letter A, True.
Explanation:
In order to understand the answer better, let's get to know what a bullwhip effect is in a supply chain.
Supply Chain- this is defined as a network of all the individuals, organizations,resources, technology and activities involved in the creation and sale of a product. This starts from the delivery of the source materials from the supplier to the manufacturer up to the delivery to the end user.
Bullwhip effect- <em>this is considered to be a phenomenon of variability magnification. </em>The view moves from the customer to the producer of the supply chain. Thus, the answer is letter A.
<u>Additional Information</u>
The bullwhip effect occurs when the <em>changes in consumer demands cause the companies to order more goods to meet the new demand.</em> This affects the expectations around it, causing a domino effect along the supply chain.
This effect can be prevented by having a clear communication between suppliers and customers. This will allow suppliers to prevent the occurrence of increase cost that will affect the overall supply chain.
In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
Read more about this here
<em>brainly.com/question/3521758</em>
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