Explanation:
Every organization has a strategy, whether planned or not, and this action plan and decision-making are essential factors that will guarantee the company a competitive position in the market that will lead to success or failure.
Therefore, mission alignment, SWOT analysis and good strategy are factors that will lead the company to achieve its objectives and goals more effectively.
We can relate these factors to the generic competitive strategies developed by <em>Porter</em>, which is the set of the best offensive or defensive actions that will lead the company to remain well positioned in the competitive market.
Porter's generic strategies consist of three main pillars that will keep companies competitive, which are: cost leadership, differentiation and focus.
Therefore, it is necessary for the company to know itself, its competitors, the market forces to make good strategic decisions, to know how to apply Porter's three strategic pillars that will keep the organization with a well-aligned organizational culture, and the improved processes to maintain itself. well positioned in the market and maximize its profitability.
