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3 years ago

12.The metric that measures how well an enterprise is using customers to create short-term and long-term value is

Business

1 answer:

vampirchik [111]3 years ago

6 0

Answer:

return on customer

Explanation:

Return on customer refers to basically measuring customer loyalty and how much revenue returning customers generate to your business. Return on customer focuses on your company's CRM activities and how they affect future customer behavior. Are your CRM activities resulting in more frequent sales? A company spends money on their CRM activities, and this is a way to quantify if they are doing it correctly and if they are yielding positive results.

Some people call this return on customer investment, since the ultimate goal is to determine if your investment in customer services is resulting in higher sales and higher profits.

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Which of the following survey response methods is the most difficult for researchers to code for evaluation:

Tju [1.3M]

Answer:

No options are given, but the most commonly used survey response methods are:

Multiple choice questions = generally easy to code
Rating scale questions = also easy to code, since response scales have a finite number of choices, e.g. 2 true/false, 3 agree/disagree/undecided, 5 very bad/bad/fair/good/excellent
Matrix questions. = are a little bit more complex since they involve several rating scale questions, but it is not something difficult either
Dropdown questions. = similar to multiple choice questions
Open-ended questions. = this are hard to code since each subject can respond different things, e.g. the thing that I like the most about this project is bla, bla, bla. There are no pre-set answers given to the subjects. THIS TYPE IS THE MOST DIFFICULT TO CODE.
Demographic questions = similar to multiple choice
Ranking questions = similar to scaled questions

3 0

3 years ago

Mars inc., a manufacturer of cat food in texas, places an ad in a publication aimed at veterinarians. the ad explains why they s

ioda

The correct option from the given options is "a promotional push strategy".

In the above situation, Mars Inc. utilized a promotional push strategy. Projects intended to influence the exchange to stock, merchandise, and advance a maker's items are a piece of a limited time push procedure. The objective of this technique is to push the item through the channels of appropriation by forcefully offering and elevating the thing to the affiliates, or exchange.

7 0

3 years ago

When preparing her monthly budget, marge kent has a total spending allowance of $4,600. each month she pays $1,200 in rent, $60

Naya [18.7K]

The rent, cable bill, and auto loan are fixed expenses that add up to $1500. $1500 divided by the $4600 total that she has is .326 so Margie spends about 33% of her budget on these fixed expenses. That is about one third of her total budget going to fixed expenses.

8 0

3 years ago

Gary is the marketing manager for an automobile dealership his boss tells him the firm's primary goal is

Eduardwww [97]

Answer:

sales orientation

Explanation:

It seems that in this scenario the firm is using a sales orientation. This is a business approach that focuses on improving the company's products or services without taking the actual needs of the customers into consideration. In order to make as many sales as possible which ultimately increases the company's market shares.

3 0

2 years ago

Assume the real rate of interest is 3.00% and the inflation rate is 6.00%. What is the value today of receiving 14,488.00 in 13.

OverLord2011 [107]

Answer:

Present Value= $15,874.25

Explanation:

Giving the following information:

Assume the real rate of interest is 3.00% and the inflation rate is 6.00%. What is the value today of receiving 14,488.00 in 13.00 years?

This is a rare case where the interest rate is negative:

Interest rate= 0.03 - 0.06= -0.03

Having said this, the present value is higher than the final value:

PV= FV/ (1+i)^n

PV= 14,488/ 0.97^3= $15,874.25

6 0

3 years ago