Answer:
Target marketing strategies is made in order to separate customers into several groups based on similar characteristics. After the separation, we will create a marketing strategy that can appeal to a specific group.
Typically, the target marketing strategies need to be done in 3 steps:
<u>1. Segmenting</u>
During this step, we need to find a characteristics that we want to use to divide the customers. (such as age, gender, health status, etc)
<u>2. Targeting</u>
During this step , we need to determine which characteristics we want to use as a target depending on the resources that we have on our disposal.
<u>3 Positioning</u>
During this step, we need to make various effort to make our product become appealing to that specific group. We can do this by changing the design, materials, or the way we advertise the product.
C serve only as investors, as general partners take on all the risk and operation of the company, while limited partners invest their money, but don’t take part in the decisions of the company.
Hope this helps!
Answer:
B. controlling
Explanation:
Controlling can be defined as that function of management which helps to seek planned results from the subordinates, managers and at all levels of an organization.
The controlling function helps in measuring the progress towards the organizational goals & brings any deviations, & indicates corrective action.
The function of control consists of those activities that are undertaken to ensure that the events do not deviate from the pre-arranged plans.
The controlling function that Synthesis Inc does is as follows:
periodically reviews the goals of the company: Measurement of actual performance.
During the process, the managers of the company analyze their current strategies as compared to their competitors strategies: Measuring actual performance with the pre-determined standard and finding out the deviations.
determine goals that they will pursue, and decide upon specific actions for each area of the company to take in pursuit of these goals:d. Taking corrective action.
