Mary Ann runs a car dealership selling only government produced cars. At the end of

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category s

lara31 [8.8K]

Answer: brand extension

Explanation: Brand extension refers to a marketing strategy which involves a well-known, developed and popular brand who has enjoyed continuous success in a particular market aims to delve into another area of the market or totally different product category using the same brand name.

In the scenario above, Colgate, a household name in toothpaste manufacturing decided to launch the Colgate kitchen entree which an entirely different market domain. The innovation strategy wasn't successful as it got consumers confused who saw them as developers iating from their original domain. Even though Colgate's intention was to use their existing popularity to extend their brand.

7 0

3 years ago

Nash Incorporated factored $156,000 of accounts receivable with Crane Factors Inc. on a without-recourse basis. Crane assesses a

ella [17]

Answer:

Nash Incorporated,

Dr Cash $143,520

Dr Due from Factor $9,360

Dr Loss on Sale of Receivables $3,120

Cr Accounts Receivable $156,000

Crane Factors

Dr Accounts Receivable $156,000,

Cr Due to Customer Nash $9,360

Cr Interest Revenue $3,120

Cr Cash $143,520

Explanation:

Preparation of the journal entry for Nash Incorporated and Crane Factors to record the factoring of the accounts receivable to Crane.

Nash Incorporated,

Dr Cash $143,520

($156,000-$9,360-$3,120)

Dr Due from Factor $9,360

(6%*$156,000)

Dr Loss on Sale of Receivables $3,120

(2%*156,000)

Cr Accounts Receivable $156,000,

Crane Factors

Dr Accounts Receivable $156,000,

Cr Due to Customer Nash $9,360

(6%*$156,000)

Cr Interest Revenue $3,120

(2%*156,000),

Cr Cash $143,520

($156,000-$9,360-$3,120)

8 0

3 years ago

What are 6 major forms of direct marketing?

aleksandrvk [35]

Internet marketing

direct mail

catalogs

telemarketing

face to face

direct- response marketing

8 0

3 years ago

The following is an Equipment account and its associated Accumulated Depreciation account: Equipment Accumulated Depreciation Be

Juliette [100K]

Answer:

Explanation:

Generally when a company makes a sale of its used assets like equipment, machinery, land etc, it computes the gain or loss on sale by reducing the current book value of the asset from the sale price. As we all know, Current book value of an asset is calculated by reducing the accumulated depreciation related to that asset from its acquisition cost.

GAAP requires the companies to carry the Asset accounts at Cost minus any sale/scrap and the wear and tear of the asset (depreciation) is accumulated in another separate account. The Asset Account is reported at its Book Value (Cost-Accm. Depreciation) in the Balance Sheet every year. Gain or loss on such assets is calculated by reducing the book value from its sale price

4 0

3 years ago

To avoid channel conflict resulting from Internet selling, a company should Multiple choice question. charge prices for online d

lesya [120]

Answer:

work with dealers to design an online sales portal that benefits both partners.

Explanation:

e-commerce is a short for electronic commerce and it can be defined as a marketing strategy that deals with meeting the needs of consumers, by selling products or services to the consumers over the internet.

This ultimately implies that, e-commerce is strictly based on the buying and selling of goods or services electronically, over the internet or through a digital platform. Also, the payment for such goods or services are typically done over the internet such as online payment services.

Simply stated, e-commerce is the act of engaging in internet selling.

In order to avoid channel conflict resulting from Internet selling, a company should work with dealers to design an online sales portal that benefits both partners i.e the online portal would focus on bridging the gap between the producer (company) and the consumers, as well as balancing the demand and supply of goods and services.

6 0

3 years ago