Adaptive selling and consultative selling are the two common types of the need-satisfaction presentation format.
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What is adaptive selling and consultative selling?</h3>
Every person is unique, as are the circumstances surrounding the sale of any product. A selling technique that is used according to the situation that is all customized by involving or adapting to the customer's communication style is known as adaptive selling.
In the consultative selling technique, the focus of the salesman is not on the number of products that are being sold out. The main focus is on the availability of solutions that are tailored to the customer's needs. In this type of selling, a salesman learns more about a customer's needs in a better and more effective way.
Therefore, adaptive selling and consultative selling are the two common types of the need satisfaction presentation format.
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Answer:
e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
Explanation:
A company's marketing plan generally involves specific periods of time, and usually last more than one year, but they aren't long enough to be considered as long term goals (more than 5 years). They follow the company's marketing strategies (long term goals), coordinate marketing activities and set short term goals.
Answer:
D. Has more money for research and development
Explanation:
Answer: Senior citizens (65 years and older) = psychographic.
Explanation:
Psychographic segmentation is simply segmentation that is based on the psychological characteristics of the consumer such as lifestyles, personality, social class etc while Demographics is the study based on factors like sex, age, and race.
Base on the above explanation, "Senior citizens (65 years and older) = psychographic" is the answer. It should be noted that this is demographic related and not psychological.
