Question

If advertising succeeds in enhancing brand loyalty among consumers, it tends to enhance the monopoly power of the seller..TrueFalse

Answer 1

Answer:

True

Explanation:

Advertising is a form of non price competition.

If advertising increases brand loyalty ,it increases the number of people that would choose to patronise a particular brand forsaking other brands.

This gives the producer that enjoys brand loyalty the leeway to increase price because they are confident that consumers would not switch to other brands.

I hope my answer helps you