Question

Two factors that will influence gabbie's decision are the fact that she is not a morning person and that she is interested in having free wifi during the flight. these factors would be considered ________ influences in the consumer purchase decision process.

Answer 1

Answer:

Psychological Influences.

Explanation:

Psychological influences are the factors that drive a person to take an action to seek satisfaction.

In this example, Gabbie wants to purchase an air ticket. She is not a morning person, and she wants WiFi all the times. So these psychological needs influences her decision to book a flight which has WiFi in it and also which departs any time but the morning.

This is how psychological factors influences the decisions.

Answer 2

Answer: Psychological

Explanation: A consumers intention to buy the product doesn't always lead to the actual purchase. There are various factors which needs to be considered. Psychological, substitution effect, the need of the product.

Gabbie will look for two things while purchasing the fight ticket, as she is not a morning person , she will prefer a flight in the afternoon or an evening or a night flight. And she would specifically look for a flight with WIFI. So this is psychological effect which influences the decision of Gabbie.