There are three component that makes up the attitude which are affective,cognitive and behavioral components. Affective refers to emotional and feelings towards the attitude object .
Behavioral is how we act towards that object and cognitive is what we think about that object.
Affective refers to our emotions associated with the attitude we have about that thing such as anxiety,excitement and sorrow
The affective component is how we emotional react to that thing we have an attitude about such as Johanna feel disheartened by not being selected in a campaign.
According to John Bargh of Yale in his publication titled the unconscious mind, he opined that the unconscious mind is what shapes our interpretation of the world and guides like a spiritual GPS.
