A leverageable advantage <span />
Since the problem assumes annual compounding, then the
relationship of forward rate and spot rates is given in the equation:
f1,2 = ((s2^2 / s1) - 1)
Therefore,
f1,2 = ((1.069^2 / 1.063) - 1)
f1,2 = 0.075 = 7.5%
Forward rate is 7.5%.
Joint venture is when two companies ask to do part or full of their job.
Answer: D. Search, Display, Video, Shopping and App
Explanation: Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. Different campaign types — Search, Display, Video, Shopping, and App — can support your business objectives.
Answer:
Personal Selling
Explanation:
Personal Selling is one of the elements of promotion mix which involves one to one sales communication with potential customers. Personal selling is one of the most effective promotion approaches because it can be tailored to meet potential customers needs, especially when sales of a particular product and service demands that.
In the case of IGM Technologies, personal selling would be the most likely used because of the complex technology that customers may not understand easily and need for sales personnel to educate potential customers about the product.
Others elements of promotion mix, such as advertising, public relations and mass marketing will be less effective as they don`t bring sales personnel close to potential customers as personal selling. And using any one of three other elements of promotion mix will not help potential customers to understand the complex technology, manner of usage and how to maintain the filtering system.
So personal selling will most likely be used.