Correct/Complete Question:
Product planners consider products and services on three levels. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) actual product
B) augmented product
C) core customer value
D) co-branding
E) exchange
Answer:
C, core customer value
Explanation:
Core customer value simply refers to what a customer is getting in a product as value for their money. It is one of the three important levels (alonside actual product and augumented product) on which product planners think about products and services production.
In establishing core customer value, the manufacturer has to develop features, brand, name, design, quality, quantity, etc in such a way that the product is valuable and satisfies customer's needs and/or expectations.
Cheers.
