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GarryVolchara [31]
3 years ago
5

Southwest Airlines uses many different methods to generate extensive information about its customer base, and then it uses this

information to enhance customer experiences. These activities indicate that all of the following observations but one would be logical. Which observation is the illogical one?
(A) Southwest Airlines operates in a customer-oriented and customer-empowered marketing world.
(B) Southwest Airlines views itself as operating in an evolved market.
(C) Southwest Airlines seeks true relationships with its customers.
(D) Southwest Airlines views itself as operating in a devolving market.
Business
1 answer:
Alex3 years ago
7 0

Answer:

(D) Southwest Airlines views itself as operating in a devolving market.

Explanation:

If Southwest Airlines believes it is operating in a devolving or declining market it will not make efforts to generate customer information with a view to enhancing customer experience.

The actions of Southwest Airlines are consistent with a company in an evolving market where there are new opportunities to expand their customer base and grow returns on investment.

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What element of the marketing mix has a unique role in that it is the place where all other business decisions come together?.
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The element of marketing mix that has a unique role in that it is the place where all other business decisions come together is known as Place

<h3>What is marketing mix?</h3>

The marketing mix relates to the collection of steps or strategies employed to sell the brand or commodity on the market by an company.

Elements of marketing mix include:

  • Place
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Hence, the element of marketing mix that has a unique role in that it is the place where all other business decisions come together is known as the place.

Learn more about marketing mix here : brainly.com/question/26156175

8 0
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