Question

Rues and West Inc. is an automobile manufacturing firm. It produces and assembles all the parts of automobiles in its factory and, later, ships the finished products to its storehouses. The managers at the storehouses distribute the goods to wholesalers. Customers then buy the products from the wholesalers. In this scenario, the push–pull boundary for Rues and West Inc. is at the _____.

Answer 1

Answer:  Wholesalers

Explanation: In simple words, push pull strategy refers to the flow of the merchandise from different levels of supply chain management. Wholesalers refers to an individual or an entity that produces a commodity at large quantities to ultimately sell it to retailers of that commodity.

In the given case,the rues and west were producing the commodities in large quantities and are supplying it to their stores where it is further sold to retailers.

Hence they are wholesalers.