The _____ flow of communication involves opinion leaders for a particular product area who actively seek relevant information fr
om the mass media as well as other sources. These opinion leaders process this information and transmit their interpretations of it to some members of their groups, and these group members also receive information from the mass media and other members who are not opinion leaders as well.A. direct B. two-step
C. multistep
D. dispersion
E. inoculation
According to the Multi-step flow theory information flows from mass media to opinion leaders before it is spread to the wider population. The media the opinion leaders receive information from elite media rather than the typical media.
The opinion leaders interfere in the message which is being delivered from the media to the public. The influence of the opinion leader affects people who have factors common among other people in a similar way.
