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nata0808 [166]
3 years ago
8

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being

different and better than competing products is referred to as
Business
2 answers:
Dafna11 [192]3 years ago
6 0

Answer:

Product Differentiation

Explanation:

Product differentiation involves strategies used by firms to showcase their product's uniqueness over their competitor's. Using product differentiation, a firm uses the marketing mix: price, product, place and promotion to show their product's versatility compared to their competitor's. An extra advantage can be another quality which other products might not have.

Gwar [14]3 years ago
3 0

Answer:

It is referred to as product differentiation.

Explanation:

Product differentiation is a strategic type of marketing in which a firm uses campaigns and promotions to highlight features that make its product unique as well as the benefits of using the product or service.

This kind of marketing differentiate the firm's product or services from those of competitors and makes consumer perceive such differentiated product or service as better than other similar competing products.

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If the price of pants increases, what would you expect would happen in the market for pants?
worty [1.4K]

Answer: There will be a surplus at the increased price.

Explanation: Acc. to the law of demand as the price of a good rises the quantity demanded for the good will fall. This is represented by a movement up along the demand curve.

Acc. to the law of supply as price of a good rises the sellers will supply more units of the good. This is represented by a movement up along the supply curve.

At the increased price, there will be a surplus in the market given by Q's - Q'd.

Eventually, the surplus will lead to a fall in the price of pants till demand for the good is equal to its supply.

6 0
3 years ago
Read 2 more answers
Operations managers have learned that quality control is not a never-ending process. Just before you add packaging to the finish
nikitadnepr [17]

Answer:

False.

Explanation:

Operations manager should ensure quality control is done at all stages in the production cycle to ensure highest standard. If quality check is carried out only at the final stage defects that should have been spotted earlier will cause product to be discarded.

So checking the product at the last stage is counter-productive.

5 0
3 years ago
Coursework beyond that of a bachelor's degree is known as interdisciplinary.<br><br> True<br> False
Marysya12 [62]

Answer:

false

Explanation:

6 0
3 years ago
Legal forces are important external forces that international managers need to understand. They are developed at the national le
Fantom [35]

Answer:

1. Per se application  - US Competition law

Justification: It is a provision of US competition law

2. Misuse of activity - EU Competition law

Justification: It is a provision of EU competition law

3. Extraterritoriality - US and EU

Justification: It is a provision of US and EU antitrust and competition law

4. Trade obstacle, non-tariff - France

Justification: These are considered to be part of the France trade system

5. Strict liability - U.S. Tort Law

Justification: It is part of the U.S. Tort Law and depends on intent to harm liability

6. Punitive damages - U.S. Product Liability Law

Justification: It is a provision of U.S. Product Liability Law

5 0
2 years ago
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that r
spayn [35]

Answer:

1. Referring to Problem , the manager wants to know the value of the population so the manager uses the sample to estimate the population proportion.

a. True

2. Referring to Problem , point estimate of the population proportion is = 0.45.

a. True

3. Referring to problem , the sample proportion is = 0.45.

b. False

4. Referring to Problem, the manager wants to know the value for the population so the manager uses the sample to estimate the population value

b. False

5. Referring to Problem , the parameter of interest is 54/120 = 0.45.

a. True

Explanation:

a) Data and Calculations:

Sample of potential consumers = 120

Proportion of the sample who recognize the product = 54

Confidence level = 95%

Confidence interval = 0.36 to 0.54

Point estimate = 54/120 = 0.45

b) A point estimate of a population parameter estimates the population parameter as a single value.  The point estimate of the sample mean, x, is also the point estimate of the population mean, μ.  To get the sample proportion, one needs to know the population value.  The sample value divided by the population value gives the sample proportion.

7 0
2 years ago
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