Question

A marketing manager had a goal to improve market share for his paper plates by 2 percent in the coming year, and he felt he’d need to run television ads for two months as well as create a social media campaign in order to accomplish this. He priced the advertising he planned to use and set the budget accordingly, using which promotional budgeting technique?
A. objective and task budgetingB. all you can afford budgetingC. competitive partiy budgetingD. comparative budgetingE. percentage of sales budgeting

Answer 1

Answer:

The correct answer is (A)

Explanation:

The best way to deal with budgeting is objective and task budgeting, it is a framework which makes everything progress by step. In that regard, it helps to decide the progression targets. Besides, it plots the activities it will use to achieve those targets, and thirdly it helps with deciding the progression cost of executing those targets.