Answer:
The reason why this may be happening is because the expenses may be higher than the amount of revenue that the business is making, the cost of rent, paying the employees and running the business may be higher than the revenue that is being made. The inflows may be higher than the outflows, in which case the profit is lower than the loss and may be the reason why the owner is having trouble keeping the business running.
The distance between the points is 5
Given that I no not see any explanation in the previos answer, I think you can benefit of this.
Exothermic refers only to the fact that the reaction releases energy in the form of heat when occurs. So, the enthalpy is higher at start and lower and the end.
Seen in this way, you can deduct that the change in enthalpy is negative, which is what the third option says.