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diamong [38]
3 years ago
6

You are marketing manager for a company that packages and markets vacations to exotic locations. You use a variety of media to p

romote these trips, including upscale magazines, infomercials, and direct mail. One of your primary objectives regarding these efforts is to make sure the efforts are integrated. This is because: ____
Business
1 answer:
Readme [11.4K]3 years ago
3 0

Answer:

integrated programs are usually way more effective than programs that are not integrated

Explanation:

According to my research on different marketing techniques, I can say that the efforts need to be integrated because integrated programs are usually way more effective than programs that are not integrated. This is because integrated efforts will reach a wider audience which will lead to more sales.

I hope this answered your question. If you have any more questions feel free to ask away at Brainly.

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Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still off
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Answer:

b. value-based pricing

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Value based pricing is a pricing strategy to set price of products based on value perceived by the purchaser. To have increased profit margin, business deduces the number of benefit the product provides to consumer. Then it establishes price which takes consideration of manufacturing cost, competitive price and consumer's willingness to pay price for the goods.

In the question  mentioned IKEA not only provide functional benefit for the product but also quality, design, and services at low prices hence it is an instance of value based pricing.

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