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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

You might be interested in
The sequence of activities within the firm which begins with research and development, followed by design, and manufacturing, ma
Zigmanuir [339]

Answer:

cost life cycle.

Explanation:

The sequence of activities within the firm which begins with research and development, followed by design, and manufacturing, marketing/distribution, and customer service is the cost life cycle.

This ultimately implies that, the cost life cycle of a product or project is a process which involves estimating the overall amount of money to be spent on it over the course of its useful life.

Hence, it is used to determine the most cost-effective way to manufacture or produce a product.

7 0
3 years ago
Forest &amp; Field Company makes and leases a backhoe to Zac. Due to a defect attributable to Forest &amp; Field's negligence, Z
Serhud [2]

Answer:

C) Zac and Aaron.

Explanation:

Product liability is defined as the liability that is borne by the manufacturer of a product for putting defective product in the hands of the consumer. The manufacturer will be liable for any harm that occurs as a result of use of the product.

In this instance due to a defect attributable to Forest & Field's negligence, Zac is injured in an accident in which his neighbor Aaron is also hurt.

The company is liable to Zac who bought the backhoe and also to Aaron although he did not have direct dealing with Forest & Fields.

5 0
3 years ago
Read 2 more answers
Randall Company manufactures chocolate bars. The following were among Randall's manufacturing costs during the current year: Wag
coldgirl [10]

Answer:

1160.000

Explanation:

suma los gastos

8 0
3 years ago
Marsha Bogswell is the sole stockholder of Bogswell Legal Services.
den301095 [7]

Answer:

d. Business entity assumption.

Explanation:

Business entity assumption -

It is an accounting principle ,

According to this principle , the financial statements or any financial records ,should be kept far apart from the personal financial records , is referred to as business entity assumption .

As all the money required for business need to be recorded separately .

Hence, from the given scenario of the question ,

The correct option is d. Business entity assumption .  

8 0
3 years ago
You find a zero coupon bond with a par value of $10,000 and 30 years to maturity. The yield to maturity on this bond is 5.2 perc
muminat

Answer:

The price of the bond is 2143,67

Explanation:

A zero coupon bond is a bond that does not pay coupon payments and instead pays one lump sum at maturity.

Zero coupon bond value= F/(1+r)^t

F = face value or a par value

r= rate of yield per period

t= time to maturity ( in periods)

Replacing

F = $10,000

We assume semiannual compounding periods

r= 5.2/2=2.6

t= 30 x 2=60

Zero coupon bond value= $10,000/(1+0.026)^60

Value = 2143,67

7 0
3 years ago
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