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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

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Suppose that you invest $100 today in a risk-free investment and let the 6 percent annual interest rate compound. What will be t
Kipish [7]

Solution :

It is given that :

Amount of investment or the principle amount , P = $ 100

Time of investment , t = 6 years

Rate of interest compounded annually r = 6 %

Therefore the future amount of this investment in a 6 year time is given by,

$FV=P(1+\frac{r}{100})^t

$FV=100(1+\frac{6}{100})^6

$FV=100(1+0.06)^6

$FV= 100 (1.4185)$

$FV=141$

Therefore, after 6 years the investment of $ 100 will give an amount of $ 141.

3 0
3 years ago
Recommend ways in which business can contribute time and effort to advance the well being of others in business context in the f
Alina [70]

<span>1.       </span>Employ a business that caters the needs of people such as owning a gymnasium. That way it improves the quality of life of a person.

<span>2.       </span>Basing on the example above, it does not engage into any harmful practice.

<span>3.       </span>Your decision will depend on increasing the fee of gym users or improving the interior design of your gym

<span>4.       </span><span>It provides support to the employee because they can interact with the gym users and can use the gym too</span>

7 0
3 years ago
The work and/or assignments performed by employees are referred to as skills.<br><br> True<br> False
jeka94

I'd say that the answer is true

7 0
3 years ago
Read 2 more answers
A corporation acquires new funds only when its securities are sold in the
Varvara68 [4.7K]
C so sorry I’m wrong
8 0
3 years ago
Bette and Jamal are partners at a management consulting firm.
kodGreya [7K]

Answer:

Jamal

Explanation:

Given that

Number of required slides = 50 slides

Creating slides Per hour = 15 slides

Bill amount per hour = $750

So by considering the above information, Bette's opportunity cost of creating slides would be

= Bill amount per hour ÷ creating slides per hour

= $750 ÷ 15 per hour

= $50

For making 50 slides, the opportunity cost would be

= $50 × 50 slides

= $2,500

And, Jamal opportunity cost is 30% lower, so it would be  

= $50 - $50 × 30%

= $50 - $15

= $35

And, the billing rate is 25% higher, so it would be

= $750 + $750 × 25%

= $750 + $187.50

= $937.50

So in one hour, it would be

= $937.50 ÷ 35 slides

= 26 slides

Based on the creating slides, the Jamal gains a competitive advantage over Bette

4 0
3 years ago
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