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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

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Suppose the world price of cotton falls substantially. The demand for labor among cotton-producing firms in Texas willdecrease .
Usimov [2.4K]
The answer is C , thank me later
7 0
2 years ago
A merchandiser returned inventory worth $1,400 that was purchased on account. Under the periodic inventory system, the joumal
cestrela7 [59]

Answer:

a debit to Accounts Payable for $1,400 and a $1,400 credit to Purchase Returns allowances

Explanation:

Periodic inventory system is one that updates information on inventory on a periodic basis. This is opposite of perpetual inventory system that requires update of inventory system at all times.

In the scenario the merchandiser bought the goods on account. That means he did not pay cash but rather bought on credit.

On purchasing the items accounts payable will be credited thereby increasing the account balance.

Since the items are being returned a debit will be applied to accounts payable resulting in a decrease in the account balance.

A credit will now be posted to purchase returns allowances to show that products have been returned by a buyer

4 0
2 years ago
If a profit-maximizing, competitive firm is producing a quantity at which marginal cost is between average variable cost and ave
Murljashka [212]

Answer:

a. keep producing in the short run but exit the market in the long run.

Explanation:

To answer the question, there is a need to look at the effect of the situation on the firm both in the short- run and the long-run

Short Run Effect

The Marginal cost is between average variable cost and average total cost. The business can still continue producing goods because the quantity being produced is still able to cover the average variable cost. This means that the firm is still able meet its variable costs by setting the price of its goods to its marginal cost which is an amount greater than its average variable cost.  

Long Run Effect

However, in the long-run the company will begin to have issues even meeting other important costs such as the fixed costs associated with production and as such, the firm will need to exit the market in the long run. For instance the cost of long term loans (principal and interest) may not be covered by the net income of the firm.  

5 0
3 years ago
Assume the nation of Teeveeland does not trade with the rest of the world. By comparing the world price of televisions to the pr
tino4ka555 [31]

Answer:

A) Teeveeland has a comparative advantage in producing televisions.

Explanation:

If Teeveeland has a comparative advantage in producing televisions, then the price of televisions in Teeveeland should be cheaper than the world price. The world price is the average price of a good traded in international markets, in this case televisions.

International trade is based on comparative advantages, since countries export the goods that is can produce more efficiently (they have a comparative advantage in their production) and they trade for goods that they cannot produce efficiently. So if Teeveeland has a comparative advantage in producing televisions, it should start to sell them to the rest of the world.

5 0
3 years ago
Refer to the scenario below to answer the following question(s).Bryant and Anne are the owners of the Good Green Grocer, a small
nasty-shy [4]

Answer: deceptive pricing

Explanation:

       Overall, the answer could be deduced from the defenitions of those terms.

We can surely exclude green washing, which basically means that the product is sold under "eco", "green" label, when it is not. Puffery is a legal practise, which can not be proven to be true or false; which is clearly not the case in this example.

         Now we are left with three categories of deceptive marketing practices. Deceptive packaging means that the product does not fit the image peceived from its package. This might be the design, the size, the picture of the product, etc. Deceptive promotion means that the information on the ads is inaccurate, partly withhold, or false.  Deceptive pricing means that the seller offers the product at lower price. This can be done by  promoting low price for low-in-stock or out-of stock items and then offering the substituent products of the same category, which are surely more expensive.

7 0
3 years ago
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