1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

You might be interested in
Which of the following may occur as a result of a increase in the price of cell phones?
MatroZZZ [7]
I would say a
<span>.increase in supply</span>

7 0
3 years ago
Read 2 more answers
If you leave your job when should you notify a dso so that cpt can be removed from your record?
Firdavs [7]
When the rpt and ctd are done being processed
5 0
3 years ago
Harper, Inc., acquires 40 percent of the outstanding voting stock of Kinman Company on January 1, 2020, for $347,200 in cash. Th
Goshia [24]

Answer:

Kinman Company    272,000  debit

Royalties Kinman Co 54,000  debit

Building Kinman Co   21,200  debit

  Cash                             347,200  credit

--to record the purchase--

sales revenue 9,960 debit

        account receivables 9,960 credit

inventory                 6,972 debit

   cost of goods sold   6,972 credit

--to record the unsold part of the inventory in Kinman--

Cash       6,000 debit

Kinman Company   6,000 credit

-- to record dividends--

loss on investment 18,240 debit

retained earnings    9,680 debit

       Kinman Company 27,920 credit

--to record net loss of Kinman--

Explanation:

60% of Kinman Company:

680,000 x 40% = 272,000

Excess in Market value of building:

117,800 - 64,800 = 53,000

53,000 x 40% = 21,200

Royalty agreement market value: 135,000

135,000 x 40% = 54,000

Total Value:

272,000 + 21,200 + 54,000 = 347,200

now, we must "unrecord" the unsold part of the inventory of Kinman as it is now considered a intra-entity transaction.

<u><em>Sales Revenue:</em></u>

24,900 x 40% =  9,960

<em><u>Cost of Good Sold:</u></em>

77,700 x 24,900/111,000 x 40% = 6,972

Dividends: they are not considered gain but a distribution of cash from Kinman to us.

15,000 x 40% = 6,000

Losses impact the equity thus, decrease the Kinman Company account

45,600 + 24,200 = 69,800

69,800 x 40% = 27,920

The comprehensive loss will directly decrease retained earnigns rather a loss directly.

45,600 x 40% = 18,240

24,200 x 40% =  9,680

The rest of the transactions occurs in 2021 and we are only asked for 2019/2020

4 0
2 years ago
The following information is available for Barkley Company: 2017 2016 Accounts receivable $ 360,000 $400,000 Inventory 280,000 3
lubasha [3.4K]

Answer:

4.0 times

Explanation:

Given that,

2016:

Accounts receivables = $400,000

Inventory = 320,000

Net credit sales = 1,400,000

Cost of goods sold = 1,060,000

Net income = 170,000

2017:

Accounts receivables  = $360,000

Inventory = 280,000

Net credit sales = 3,000,000

Cost of goods sold = 1,200,000

Net income = 300,000

Inventory turnover ratio refers to the ratio between the cost of goods sold and average inventory.

Average inventory:

= (Beginning inventory + Ending inventory) / 2

= ($320,000 + $280,000) / 2

= $300,000

Therefore, the inventory turnover ratio for 2017 is as follows:

= Cost of goods sold / Average inventory

= 1,200,000 / 300,000

= 4.0 times

6 0
3 years ago
Why would a business owner lower the price of a product?
Gnesinka [82]
Yyyymoneymancanudancetekashiesixnine yyyymoneymancanudancetekashiesixnine yyyymoneymancanudancetekashiesixnine yyyymoneymancanudancetekashiesixnine yyyymoneymancanudancetekashiesixnine yyyymoneymancanudancetekashiesixninediideboppp
6 0
3 years ago
Read 2 more answers
Other questions:
  • State and city governments have promoted facilities where new businesses can open up shop and share common services such as secr
    11·1 answer
  • At the children's hospital in seattle there are, on average, 50 births per week. mother and child stay, on average, one day befo
    5·1 answer
  • Although people across generations tend to have different experiences and develop different tastes, they tend to share important
    6·1 answer
  • What factors can lead to the development of mixed economie?
    13·1 answer
  • Which answer option is not a job function associated with a corporate finance department?
    14·1 answer
  • Which of the following is not a way of reducig the costs of operatiions through adopting lean concepts?
    12·1 answer
  • The four dimensions of the ______ are identifying HR deliverables, identifying HR system alignment through the use of a high-per
    8·1 answer
  • Which statement is true about an original fashion and its knockoff? A. The knockoff will be more expensive than the original. B.
    14·1 answer
  • A new project would require an immediate increase in raw materials in the amount of $17,000. The firm expects that accounts paya
    6·2 answers
  • If a CobbDouglas production function has alpha​ = 0.34 and beta​ = 0.42, then a​ 1% increase in inputs results in a​ ________ ch
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!