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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

You might be interested in
Which of the following contradicts the proposition that the stock market is weakly efficient?A. Over 25% of mutual funds outperf
Arisa [49]

Answer:

The correct answer is letter "C": Every January, the stock market earns above-normal returns.

Explanation:

Inside the Efficient Market Hypothesis or EMH, we can find the term "weak from efficiency" that states past price action do not influence the current stock price or it is not useful in order to predict future price movements. According to the same concept, the use of technical analysis or the suggestions of financial advisers is useless.

In that sense, option letter "C" indicates that <em>every January the stock market earns an above-normal return</em>, which clearly reflects that there is a repeated pattern in the stocks affecting their price during that specific month, something impossible to take place according to what "weak from efficiency" establishes.

5 0
3 years ago
In which one of the following instances is rivalry among competing sellers notmore intense?
dimaraw [331]

Answer: E.When there are so many industry rivals that the impact of any one company's actions is spread thinly across all industry members

Explanation:

The more the number of players in an industry the more it gets congested and especially for the competing sellers. The decision for increasing or reducing price is met by follower firms to do the same thing. It gets less competitive because you know all the players in the industry would be following the same practices and doing the same thing.

7 0
3 years ago
module 3 BlockWood Inc. has been providing raw materials to Couches Corp., a furniture company. The management at Couches recent
maria [59]

The correct answer to this open question is the following.

You forgot to include the options for this question. However, we can answer the following.

This scenario best illustrates forward integration.

This is a case of forward integration because BlockWood Inc., which was facing similar difficulties with other buyers too, eventually stopped supplying raw materials and took to manufacturing furniture instead. SO they decided to fabricate their own furniture.

Companies make this decision as a process of vertical integration to expand and grow their business. In this case to produce and control their own products, eliminating the retailer that had decided to pay less money for the raw materials.

So now, Blockwood Inc. has the challenge to design and sell the products it is fabricating.

6 0
2 years ago
In the securitization process, mortgages are pooled together and cash flows are packaged into securities to be sold in the secon
Viefleur [7K]

Answer:

conduits

Explanation:

A mortgage-backed security is one in which is similar to bonds but that usually consists of home loans ought from banks that issued them. It is a type asset-backed security which can be sold through brokers.

investment in mortgage-backed assets means the investor is lending out his money to people that intend to get a home.

A mortgage-backed security can be bought directly from banks or through brokers. These brokers are also called conduits.

Cheers

7 0
3 years ago
Employees who work in teams that allow for rapid decision making and a better view of the end product are likely working in what
netineya [11]

Answer:

Horizontal Management

Explanation:

Horizontal management is an organization structure in which there are very few managers, in this type of management authority is given to the employees. This makes the employees to have a sense of empowerment because they can make vital decisions without the approval of a manager.

In horizontal management, decision making happens rapidly with little or no bureaucracy. These companies tend to have a limited amount of projects on which they work, which benefits from the unstructured, open environment since the entire team communicates and share essential information on where the project is and where it is heading to.

8 0
3 years ago
Read 2 more answers
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