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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

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In this exhibit (Simultaneous Shifts in Demand and Supply), D1 and S1 are original supply and demand curves, and S2 and D2 are n
Marrrta [24]

Answer:

Simultaneous Shifts in Demand and Supply

In this market, the change in supply may have resulted from:

b. an improvement in technology.

Explanation:

An improvement in technology is the only correct option that can cause the change in supply from S1 to S2.  Wage increases for the workers increase the cost of production, which can decrease sales volume.  Similarly, a decrease in the number of sellers will most likely reduce sales volume instead of increasing it.

4 0
3 years ago
as a rule of thumb, when renting an apartment your monthly rent should not be more than the amount you earn in ___ a. one week b
pav-90 [236]

Answer:

1 week

Explanation:

7 0
3 years ago
Read 2 more answers
Which of the following statements is correct?
myrzilka [38]

Answer:

A

Explanation:

7 0
4 years ago
Determine how the equilibrium price and equilibrium quantity in the market for coffee changes if the price of tea, a substitute
kkurt [141]

Answer:

Equilibrium price = Decreases

Equilibrium quantity = Indeterminate

Explanation:

Here, we suppose that tea and coffee are substitute goods and we know that substitute goods have a positive cross price elasticity of demand.

So, if there is a fall in the price of tea then as a result the demand for coffee decreases which shifts the demand curve of coffee leftwards.

And, there is a fall in the price of coffee beans due to the better weather condition and coffee beans are used as an ingredient for producing coffee.

Hence, there is a fall in the cost of production of coffee which increases the supply of coffee and shifts the supply curve of coffee rightwards.

Therefore, there is a fall in the equilibrium price level of coffee and the effect of these shifts on the equilibrium quantity is indeterminate because that will be dependent upon the magnitude of the shifts of both the curves.

5 0
3 years ago
Determine the weighted cost of capital for the Mills Company that will finance its optimal capital budget with $120 million of l
g100num [7]

Answer:

The company's weighted cost of capital is 12.6%

Explanation:

Weighted average cost of capital (wacc) is calculated using the following formula:

wacc = [ kd x (1-tax) x weight of debt] + [ke x weight of equity]

in which: kd is the cost of debt = 12.5%

               ke is the cost of equity = 16%

Weight of debt = $120m / ($120m+$180m) = 40%

Weight of equity = $180m / ($120m+$180m) = 60%

--> wacc = [0.125 x ( 1-0.4) x 0.4] + [0.16 x 0.6]

              = 12.6%

8 0
4 years ago
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