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Naily [24]
3 years ago
7

Actimel is a dairy-based probiotic supplemental beverage made by Dannon. Originally, it was sold in organic food stores and only

promoted in natural health magazines. The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market. First, Dannon needs to explain to the general public the benefits of the product, and then it needs to create brand awareness.
To determine the long-term effects of its campaign Dannon could most effectively use?
Business
1 answer:
devlian [24]3 years ago
7 0

Answer:

The correct answer is:<u> tracking studies.</u>

Explanation:

Tracking studies is characterized as an instrument for measuring and evaluating the results of a particular company's marketing campaign. It is a relevant tool for analyzing how a campaign is capable of impacting positive long-term effects, such as consumer perception and satisfaction about a brand and the feelings involved about a new product or service.

In order to be successfully applied, a tracking study must be to set up a focus group and elaborate the necessary and correctly directed questions to obtain the data that it seeks for measurement.

The great benefit of this study is that it is longitudinal, that is, it analyzes views and opinions of the same group of people over a period of time, which ensures greater reliability and effectiveness of the data and observed changes to the measurement.

You might be interested in
Round 8.35 to the nearest whole number
Lelechka [254]
8.35=8
Any decimal point below 5 is rounded down; above 5 is rounded up
Ex: 10.6=11
Hope this helps!
5 0
3 years ago
Read 2 more answers
A local pizzeria hires college students to make pizza, wait on tables, take phone orders, and deliver pizzas. For each situation
Colt1911 [192]

The demand for pizza increases because In this task, we need to explain whether the demand for student employees would increase, decrease or remain constant in different scenarios.

Demand for labor is the total demand for working hours (workers) that is derived from the demand of a firm's total output.

Cost of employees increases because the minimum wage rises

Therefore, when the minimum wage for student employees increases, the marginal cost of labor increases.

<u>Therefore, the </u><u>demand </u><u>for student employees would decrease.</u>

<h3>what is Demand ?</h3>
  • Demand refers to the consumer's desire to purchase a particular product or service.
  • Market demand is the demand for a particular good in the market.
  • Aggregate demand refers to the overall demand for goods and services in any economy.
  • The matching of supply and demand determines the price of goods or services, Understanding the concept of demand.
  • Demand is an economic concept that refers to consumers' desire to purchase goods and services and their willingness to pay a particular price for them.
  • The Law of Demand is an economic principle that  consumer demand for a commodity increases when prices fall and decreases when prices rise.
  • The law of demand comes into play during Black Friday sales, when consumers rush to buy products at deep discounts.

to learn more about Demand  from the given link :

brainly.com/question/14456267

#SPJ4

4 0
1 year ago
In its most recent financial statements, Del-Castillo Inc. reported $30 million of net income and $970 million of retained earni
Andrew [12]

Answer:

the firm pay 39 millions dividends to his shareholders during the year.

Explanation:

The retained earnings identity is as follow:

beginning RE + net income - dividends = ending RE

we plug our values into the formula:

970 + 30 - dividends = 961

we clear dividends:

970 + 30 - 961 = dividends

And solve:

dividends = 39

<u>Notes:</u>

For every account, we always have this similar identity:

a beginning balance

a type of transaction that increase their balance

another kind of transaction which decreased

and a final balance which is the net of the previous.

beginning + increase - decrease = ending

Always try to identify how each transaction impact the account and from there, setup the equation.

8 0
3 years ago
Which of the following states (conditions) does not describe an advantage associated with mass-marketing?
ipn [44]

Answer:

b. The wants and needs of individual customers can be more directly targeted

Explanation:

Mass marketing by definition "is the advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many as possible". If we analyze one by one the options we have this:

a. A large pool of potential customers exists.

Thats one of the alternatives in order to use mass marketing in order to indentify potential customers.

b. The wants and needs of individual customers can be more directly targeted.

This one is NOT a method or a way to apply the mass marketing since that's a technique to classify the info from subjects.

c. Scale economies, if achieved, can generate the ability to charge low prices while still remaining profitable.

Thats one alternative that can be applied if we use mass marketing

d. Firms can still differentiate their brands from the competition through creative promotions.

That's one alternative since we can see and create potential customers with this alternative.

e. Scale economies (economies of scale) can potentially be obtained.

For this case is one of the options in order to apply mass marketing since "Economies of scale are cost advantages reaped by companies when production becomes efficient".

8 0
3 years ago
SartainC orporation is planning its annual budget and has the following beginning and ending inventory levels planned for the ye
torisob [31]

Answer: c. 530,000 grams

Explanation:

Finished goods that should be produced in the year;

= Units to be sold + ending inventory - beginning inventory

= 170,000 + 32,000 - 22,000

= 180,000 units of finished goods.

Each unit of finished good requires 3 grams of raw material;

= 180,000 * 3

= 540,000 grams

Raw materials to be purchased;

= Raw materials needed + ending inventory - beginning inventory

= 540,000 + 42,000 - 52,000

= 530,000 grams

7 0
3 years ago
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